Hire Neal Schaffer to speak at your next event as a keynote, breakout session, or workshop. Neal has spoken at more than 200 professional events on three continents educating audiences globally on best practices in social media. … [Read more...]
Creatures of Habit and The Business of Social Media – Podcast Ep. 80
We are creatures of habit. And sometimes, as a small business owner, you might need to make social media a part of your daily routine in order leverage the business of social media. In this episode, I’m talking about the options for how you can get social media done: making it a habit, hiring someone to help, or farming it out to an agency. None of these are necessarily bad, but I want to make sure you’re thinking about which is best for you, and if you’re someone doing social media on someone else’s behalf, I want you to think about the job you’re doing. [smart_track_player … [Read more...]
The Single Question to Help Guide Your Social Media Strategy – Podcast Ep. 79
This week I’m talking about the one question I always ask people that can really help guide their social media strategy. The question might surprise you, but it really is the simplest thing that can make a big impact on what content you’re creating and where you’re sharing it. I’ll give you a hint: it’s has a lot to do with your objective and who your customer is. Listen in to today’s episode to find out more and answer this question for yourself. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-23T08_00_08-07_00.mp3" title="The Single Question to Help Guide … [Read more...]
The Importance of Consistency (and How It Relates to Paid Social) in Social Media – Podcast Ep. 78
In today’s episode, I’m talking about consistency and why it’s so important in social media. You’d be amazed at how often I still get asked questions like, “How do you get a significant following?” “How do you build engagement?” “How do you get more ROI?” It’s all about consistency, being reliably engaged, sharing content, posting, liking, and following. This is how, over time, you build a larger and engaged audience for you and your business. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-16T15_19_46-07_00.mp3" title="The Importance of Consistency (and How It … [Read more...]
Debunking the Pinterest Myth – Podcast Ep. 77
This week I’m talking about Pinterest. A lot of B2B businesses I know think Pinterest isn’t for them, and I must say, until recently I wouldn’t have disagreed. But recently I was looking at my analytics and saw that Pinterest was the third highest social platform sending traffic to my website. After taking a deeper look into Pinterest’s own analytics, I’m talking about why this network is a good platform, how to make Pinterest work for you. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-09T13_42_19-07_00.mp3" title="Debunking the Pinterest Myth - Podcast Ep. … [Read more...]
The Secret to Getting Content Featured in LinkedIn Pulse – Podcast Ep. 76
Is LinkedIn a critical tool for your business’ marketing? Discover the best practices on how to use LinkedIn as a professional as well as representing your business. Furthermore, learn how you can possibly get your content featured on LinkedIn’s publishing site called LinkedIn Pulse. Podcast #76 talks about the secret to do exactly that – increase your content’s value and get visibility in LinkedIn Pulse. The competition may be high but syndicating blog posts within LinkedIn is possible! You might wake up and see your most recent post get featured and shared within the demographics your … [Read more...]
It’s time to Ctrl-Alt-Delete How You View LinkedIn – Podcast Ep. 75
Before I blogged at Maximize Social Business, I had a blog called Windmill Networking, and before that blog, I had a Wordpress blog called Expert Answers to your Linkedin Questions which was launched through Linkedin. A lot of people know me as the Linkedin guy, but I don’t want to be a one trick pony, but today I do want to talk about Linkedin. Social media networks are always changing the rules and evolving. Linkedin is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on Linkedin … [Read more...]
How to Leverage Big Data to Optimize Your Social – Podcast Ep. 74
Today, I’m talking about how we can leverage big data to better use our social media platforms. By closely examining our analytics on a regular basis, we can make a bigger impact on social by noticing what kind of content works well and where. Listen in to learn about the concept of an anchor network and how to leverage big data through tools that analyze your own social presence. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-08-19T09_58_21-07_00.mp3" title="How to Leverage Big Data to Optimize Your Social - Podcast Ep. 74" social="true" social_twitter="true" … [Read more...]
Holistic Social Media 101: Asking the Right Social Media Questions – Podcast Ep. 73
Today, I want to talk about something that came up while I was having a conversation on a social network recently, and that is, are you asking the right questions? It’s so easy to get distracted by likes and reach and focus on the wrong things, and it’s important to remember to look at the big picture, especially when you may be managing a presence on multiple platforms and experimenting with your efforts. Listen in to hear my thoughts about taking a more holistic approach to social. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-08-12T09_17_18-07_00.mp3" … [Read more...]
Understanding the LinkedIn Publishing Audience – Podcast Ep. 72
Today I want to talk about understanding the audience for your Linkedin blog post. I had an aha moment this week about the Linkedin publishing platform, and it is really about whether you can just copy and paste the content you’re creating for your blog on to Linkedin, which plenty of people are doing, or whether you should be rewriting your content for this specific, unique audience. Listen in to hear my experience with publishing content on Linkedin and whether I think the Linkedin community needs its own content. [smart_track_player … [Read more...]
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