About Social Media Speaker Neal Schaffer

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Neal-Schaffer-Headshot-Optimized-200x300A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Neal works with clients seeking his social media expertise in the following ways:

Social Media Strategy Consultant - Neal works with companies in auditing their current social media efforts company-wide and creating a comprehensive social media strategy that aligns corporate objectives with the potential for social business. For smaller businesses who need to have an expert social media advisor on call for practical advice, Neal offers this service at reasonable rates to help as many companies as possible with their social media.

Social Media Speaker - Whether it’s a keynote speech, presentation for a professional association or a hands-on workshop for an internal audience, Neal delivers customized content with concrete takeaways to meet your needs.

Social Media Content Creator – Need a recognized social media author to ghostwrite or help in writing a social media book, ebook, whitepaper, or magazine article for your organization or enterprise? Neal is available for such work.

What would you like to do now?

See Neal Being Interviewed on TV

Customer Testimonials

Neal brings his passion, experience and creativity to help us embrace social media for our company. Neal’s energy and expertise prove to be critical for us as we developed our comprehensive social media strategy in a collaborative meaningful endeavor. We continue to consult with Neal as we navigate this new frontier of social media. Thank you Neal. – Ed Aschoff, CEO, Dansure

Best investment I made this year was hiring Neal Schaffer as a Social Media Marketing consultant. He’s brilliant, and a really good guy to boot. – Joe Rogers, CEO, American Joe

About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today. - Rusty Braziel, President, RBN Energy

Selected Mentions of Neal Schaffer in the Media

Stone Temple Consulting “Neal Schaffer: Social Media in 2014 and Beyond” (March 31, 2014)

Forbes “Meet The Top 30 Social Salespeople In The World” (March 19, 2014)

Heidi Cohen “How To Make Your Blog Appealing To Your Key Audience” (March 13, 2014)

Fandom Marketing “How to Market a Book Using Social with Neal Schaffer” (March 4, 2014)

Social Media Examiner “29 Social Media Tools Recommended by the Pros” (February 25, 2014)

USA Today “How to write a professional bio for LinkedIn, Twitter & more” (January 27, 2014)

The Canadian Journalism Project “Finding a job using LinkedIn: top 5 tips for journalists” (January 21, 2014)

Avance EMBA “Defining Social Business and Social Media throughout the Enterprise” (January 20, 2014)

HootSuite “Solution Partner Spotlight: The Art of Selling a Social Media Solution ~ Part 2” (January 14, 2014)

Pixel77.com “15 Social Media Marketing Blogs You Should Follow” (January 10, 2014)

School for StartUps Radio “Video Guru Matthew Peters & Social Guru Neal Schaffer” (January 9, 2014)

HootSuite “Solution Partner Spotlight: The Art of Selling a Social Media Solution ~ Part 1” (January 7, 2014)

Simply Measured “Social Media Predictions From The Experts” (January 6, 2014)

Social Media Examiner “11 Social Media Marketing Predictions to Watch for 2014” (January 1, 2013)

Sheehan Marketing Strategies “Maximize Your Social- A Great Primer On Social Media” (December 20, 2013)

Albert Qian “[Book Review]: Maximize Your Social By @NealSchaffer Hits It Home on Social Strategy” (December 19, 2013)

Komfo “10 Social Media Books for Christmas” (December 19, 2013)

Social Media Examiner “Nominate Your Favorite Social Media Blog: 5th Annual Top 10 Social Media Blog Contest” (December 16, 2013)

Bryan Kramer “Maximize Social for Marketing and Business with @NealSchaffer” (December 11, 2013)

ゆうまのぶろぐ “フェイスブック疲れしてる場合じゃないよ〜!” (December 10, 2013)

Cox Business Blue “Neal Schaffer On What Goes Into a Successful Social Media Strategy” (December 9, 2013)

Tania Duarte “Great Strategy Books: Maximize Your Social, The Social Media MBA In Practice” (November 20, 2013)

Interest.com “Need a Job? Sell Yourself through Social Media” (November 19, 2013)

Experian “Neal Schaffer: How to Create a Successful Social Media Strategy [Hangout]” (November 12, 2013)

Link-Assistant.com “How to consistently produce amazing content? 8 top bloggers and content marketers know the answer” (November 11, 2013)

Executive Travel Magazine “Top LinkedIn Tips for Busy Executives” (November 1, 2013)

Blue Focus Marketing “Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!” (October 29, 2013)

Digital Journal “Wiley Publishes Neal Schaffer’s Latest Book, Maximize Your Social: A One-Step Guide to Building a Social Media Strategy for Marketing and Business Success” (October 28, 2013)

Traffic Jam “Social Media Marketing To The Maximum With Neal Schaffer” [Podcast Interview] (October 22, 2013)

Content Warfare Podcast “How to Maximize Social Business with Neal Schaffer” [Podcast Interview] (October 21, 2013)

International Business Times “9 Secrets Behind a Successful Social Media Strategy” (October 11, 2013)

Social Media Examiner “Social Strategy: How to Build a Sustainable Social Media Marketing Plan” [Podcast Interview] (September 27, 2013)

SmallBusinessTalent.com “Neal Schaffer on Social Media Strategy and His New Book: ‘Maximize Your Social’” [Podcast Interview] (September 24, 2013)

Kikolani “32 Experts Share Their Best Blog Post Promotion Tips” (September 17, 2013)

Heyo “11 Company Case Studies that Prove ROI of LinkedIn” (September 13, 2013)

BloggersMakeMoney.com “I Love Google Plus! The Guys To Follow In Google Plus!” (September 12, 2013)

U.S. News & World Report “Tips for Staying Competitive in a Global Job Market” (September 6, 2013)

Social Media Examiner “14 Social Media Tools Used by Marketing Pros” (September 4, 2013)

Antavo “13 Expert Opinions on the Updated Facebook Promotion Guidelines” (September 2, 2013)

Terralever “Marketing in 5: Neal Schaffer on the Future of Content Marketing” (August 28, 2013)

Rebel Mouse “Tips from the Top Thought Leaders: How to Build and Showcase Your Community” (August 26, 2013)

Hootsuite “What Does It Take to Be One of the Top 50 Social Media Power Influencers?” (August 13, 2013)

Social Media Examiner “16 Social Media Marketing Tips from the Pros” (August 13, 2013)

List 25 “25 Twitter Tips To Help You Tweet Like A Pro” (July 29, 2013)

Nimble “What Are the Experts Reading This Summer?” (July 18, 2013)

Thinking Out Loud “Be a Doer – Not Just a Dreamer” (July 5, 2013)

Heidi Cohen “Social Media: What Marketers Want to Know in 2013” (June 11, 2013)

Thinking Out Loud “22 Most Innovative Entrepreneur Blogs You Need To Follow” (May 31, 2013)

TechRepublic “LinkedIn company pages: Get a good return on your social media investment” (May 28, 2013)

BloggersMakeMoney.com “The Top 5 Most Influential Bloggers in My Career” (May 13, 2013)

Social Marketing Writing “3 Sure Fire Ways to Increase LinkedIn Credibility” (May 9, 2013)

Social Media Today “LinkedIn for the Small Business: A Pro Course on the Professional’s Network” (May 8, 2013)

iCopyright “Fighting Online Content Theft: Peer Pressure Can Work!” (May 6, 2013)

Chameleon Resumers “99 Top Twitter Resume, Job Search & Career Experts To Follow Now” (April 30, 2013)

Inbound Marketing Agents “13 More Social Media Strategy Blogs You Should Be Reading” (April 22, 2013)

Forbes “Who Are The Top 50 Social Media Power Influencers, 2013?” (April 17, 2013)

Anne McColl “Sketchnotes and sketch tweets from Social Media Marketing World #smmw13” (April 10, 2013)

Diners Club “Diners Club | Social Media Marketing World | Interview with Neal Schaffer” (April 8, 2013)

HR.com “The Best Career Advice You Aren’t Using” (April 8, 2013)

AT&T “Need To Be Convinced That Social Media Networking Is Serious Business?” (February 15, 2013)

Social Media Examiner “21 Social Media Marketing Tips From the Pros” (February 11, 2013)

HerCampus “5 Ways to Use LinkedIn to Get a Job” (January 16, 2013)

Career Sherpa “95 People to Follow on Twitter” (December 31, 2012)

[Japanese] 現代ビジネス ”2013年、ますます必要になる「ソーシャルメディア・リテラシー教育&研修」” (December 14, 2012)

Fixitology “10 More Social Marketing Experts Offer Key Advice” (December 2, 2012)

Content Marketing Institute “100+ Social Media and Content Marketing Predictions for 2013” (December 1, 2012)

Pool & Spa News “Neal Schaffer shows business owners how to profit from social media” (November 30, 2012)

Network Solutions “3 Simple Tips for Improving LinkedIn Lead Generation From an Expert” (November 26, 2012)

Social Media Examiner “24 Must-Have Social Media Marketing Tools” (November 13, 2012)

Marketo “Expert Tips for Optimizing LinkedIn for Lead Generation” (October 1, 2012)

DM Confidential “Silverpop’s Social Sign-In Supports LinkedIn: What It Means for B2B Lead Generation” (September 19, 2012)

Social Media Today “Webinar Replay: LinkedIn and Your Brand: Are You Getting The Right Value?” (September 11, 2012)

RainToday.com “Don’t Start a LinkedIn Group Until You Do This” (September 10, 2012)

Human Website “The Power of Linkedin – Building Relationship with Neal Schaffer” (September 6, 2012)

RainToday.com “How to Use Your LinkedIn Profile to Generate New Business—An Interview with Neal Schaffer” (September 5, 2012)

Linchpin SEO “[Interviews] Social Media Tool Advice From Social Media Directors & CEOs” (August 31, 2012)

GaggleAMP “Neal Schaffer on Creating Industry Content Channels” (August 29, 2012)

TechandProject.com “How College Students Must Use LinkedIn for Networking” (August 24, 2012)

CustomerThink “Discussing Traditional and Social Customer Data Integration with Neal Schaffer” (August 7, 2012)

33Voices “10 Social Media Insights from Neal Schaffer” (August 3, 2012)

Internet Marketing Ninjas “15 Best Pinterest Boards for Social Media Infographics” (July 9, 2012)

Believe. Become. Be Your Brand “My Japanese Approach to Personal Branding” (June 24, 2012)

JobMob “The Best Pinterest Job Search Tips from the Experts” (June 13, 2012)

Business Sense “LinkedIn: It’s Who You Know” (May 23, 2012)

“‘Maximising LinkedIn’ Masterclass by Neal Schaffer” [iStrategy London] (May 22, 2012)

Ph.Creative “Pinterest: Top 100 Digital Marketing Boards” (May 2, 2012)

Spin Sucks “LinkedIn: Don’t Overlook the Social Media Underdog” (April 30, 2012)

MarketWatch “GDS International’s iStrategy London Conference Announces High Profile Speakers Brian Solis and Scott Monty, Amongst Others” (April 25, 2012)

Intelegia “Influence on Social Media: Finding, Creating and Sharing the Best Content” (April 20, 2012)

75 Top Marketing Blogs to Make Your RSS Reader Fat! (April 18, 2012)

Jure Klepic “The Most Remarkable People on Social Media Today” (April 17, 2012)

iStrategy Blog “How to Win on LinkedIn: 5 Tips to Optimize Your Company Page for Recruitment” (April 17, 2012)

Niklas Myhr, Ph.D. “Neal Schaffer Unplugged on Social Media in B2B” (April 17, 2012)

Geekless Tech “8 Twitter Powerhouses You Must Follow” (April 5, 2012)

MEDCITY News “Who Should Be a LinkedIn LION?” (April 3, 2012)

Forbes “How to Power Your Professional Networking Through LinkedIn” (March 29, 2012)

CityBiz Real Estate “CREShow: LinkedIn a Powerful Social Media Site for Businesses” (March 26, 2012)

Commercial Real Estate Show “Power Your Network with LinkedIn [PODCAST]“ (March 22, 2012)

ARISMA Projects “My LinkedIn Amazements” (March 17, 2012)

MEDCITY News “LinkedIn expert: You should have 10x as many connections as your age” (March 13, 2012)

DIY Book Festival “Maximizing LinkedIn for Sales and Social Media Marketing wins Honorable Mention for Best How-To Book of 2011″ (February 22, 2012)

All Things Social “iStrategy: Marketing using LinkedIn” (February 16, 2012)

HootSuite “News Roundup” (February 10, 2012)

PR Newswire “iStrategy Continues to Raise the Bar With its Fifth Digital Strategy Conference in San Francisco” (February 2, 2012)

Social Technology Review “Top 100 Influencers in Social Media” (January 27, 2012)

Forbes “Who are the Social Media Top 50 Social Media Power Influencers” (January 25, 2012)

Travel Market Report “Innovative PCMA Conference Shows Virtual Difference” (January 16, 2012)

TechNewsWorld “Twitter as Mood Ring: We’re in a Funk” (December 22, 2011)

CommPRO.biz “Top 10 Picks for the Leading Social Media Influencers of 2011″ (December 18, 2011)

Astute Solutions “How Fortune 500 Companies are Using Twitter for Customer Service” (December 9, 2011)

Vocus “#VocusChat: Wake Up to LinkedIn’s Business Opportunities!” (December 6, 2011)

B2B Digital Marketing “Five Step Guide: Gaming Google for the Long Term” (December 6, 2011)

Buffer “The 15 Top Blogs With The New Buffer Button, And Why Your Blog Needs One” (December 1, 2011)

Yahoo! News “Building a Global Social Network and New Maximizing LinkedIn Social Business How-to Book, One Connection and Case Study at a Time” (November 29, 2011)

Social Media Marketing Magazine “Top Marketing Book Authors on Twitter” (November 28, 2011)

The Social CMO “#MMChat: Leveraging LinkedIn Groups for B2B Success” (November 28, 2011)

ABC TV 7 Live TV Interview “Online Job Hunting Tips” (November 15, 2011)

Vitrue “The Top 11 Social Influencers on 11/11/11 at 11:11″ (November 11, 2011)

Social Media Club “Social Media October Book Club Webinar Recap: Maximizing LinkedIn” (November 3, 2011)

LinkedPortugal “Top 15 LinkedIn Specialists of 2011″ (October 31, 2011)

Linked Into Business “LinkedIn Person of the Year: Neal Schaffer” (October 25, 2011)

Global Networking Council “Online Networking Mastery Interview” (October 22, 2011)

Business 2 Community “The Top 35 Connectors on Twitter” (October 7, 2011)

Social Media Today “10 Top Twitter Tools Suggested by the Pros” (October 4, 2011)

BlogWorld “46 Brilliant Bloggers Talk About Triberr” (September 15, 2011)

Simply Zesty “50 Social Media Case Studies Worth Bookmarking” (September 8, 2011)

CBS MoneyWatch.com “Social Media Key to Small Business Recovery – Social Media Authorities to Present at National Small Business Event in Baltimore Next Week” (August 31, 2011)

KISS Metrics “10 Twitter Tools Used by Social Media Experts” (August 19, 2011)

Yahoo! News ““Windmill” Social Media Authority Heralds a New Direction, Adding NPO Consultant’s Contributions” (August 18, 2011)

Kirkus Reviews “Book Review of Maximizing LinkedIn for Sales and Social Media Marketing” (August 15, 2011)

Rizzo Tees “Dear Small Business Owner: Social Media Does Not Generate Overnight Results” (August 4, 2011)

Klariti.com “How to be a Better Social Media Writer” (August 2, 2011)

Moomkin “Maximizing Social Media with the Founder of Windmill Networking – Neal Schaffer” (July 28, 2011)

Business2Community “6 Questions on Social Media with Neal Schaffer” (July 25, 2011)

B2B Digital Marketing “When Measurement Misleads: A Lesson from Triberr’s Downtime” (July 12, 2011)

Business2Community “The 40 Most Approachable Social Media A-listers on Twitter” (July 6, 2011)

Brand-Yourself “12 Social Media Blogs You Can’t Live Without” (July 1, 2011)

Resume Target “How to Network When You Have No Connections on LinkedIn” (June 24, 2011)

Jeff Bullas “How to Send a Power Tweet That Increases Engagement by 400% (June 22, 2011)

NAHREP Talk Radio Interview “Leveraging LinkedIn to Increase Your Real Estate Sales” (June 14, 2011)

Strayer University “Social Media Strategist Neal Schaffer and Strayer University Offer Free Social Networking Classes for Memphis Job Seekers” (June 9, 2011)

Buffer “8 Lessons for Twitter and Life From My Twitter Mentors” (May 30, 2011)

Zendesk “Bad News Travels Fast: Why Social Media Needs to Be a Part of Your Support Strategy” (May 16, 2011)

Black Enterprise Magazine “LinkedIn Adds Apps, Widgets and Daily News to Beef Up Platform” (April 19,2011)

Moomkin “How to Start a Successful Franchising Business” (April 12, 2011)

Simply Zesty “100 Of The Best Social Media Blog Posts So Far In 2011″ (March 23, 2011)

Constant Content “Interview with Social Media Strategist Neal Schaffer” (March 17, 2011)

Reach Out Job Search Radio “Use LinkedIn for Employment – Interview with Neal Schaffer” (March 17, 2011)

OC Family “Two Books That Will Help You Find a Job” (March 15, 2011)

Bloomberg BusinessWeek “Today’s Tip Why Your Business Isn’t Getting Leads From LinkedIn” (March 4, 2011)

BlogWorld Blog “32 Brilliant Bloggers Talk about Klout” (February 24, 2011)

Connecticut Business Journal “Hartford Business Journal Strateg-e Award Winners” (February 23, 2011)

The Wealthy Code Blog “Power Interview: Neal Schaffer” (February 8, 2011)

Social Media Club “Social Media Masters on BlogTalk Radio Recap” (January 27, 2011)

Social Media Today “Social Media Metrics Influencers – mPACT Analysis” (January 27, 2011)

Junta 42 “Top 42 Content Marketing Blogs of 2010″ (January 17, 2011)

Wall Street Journal MarketWatch “Blogging All the Way to the Bank” (January 12, 2011)

Director Magazine [UK] “Tips for Job Seeking Executives: Stand Out from the Crowd” (January 6, 2011)

Glassdoor.com “Seven Steps to Power Up Your LinkedIn Profile” (January 3, 2011)

American Express Open Forum “How to Promote Holidays Sales Using Social Media” (December 15, 2010)

Social Media Experience Japan “Debate on Differences in Social Media Between US and Japan” [Japanese] (November 22, 2010)

“USA-Japan Social Media Panel Report” [Japanese] (November 20, 2010)

Neal Schaffer on Cox TV (November 20, 2010)

Vertical Measures “Social Media Marketing Expert Interview with Neal Schaffer” (November 10, 2010)

Hubspot “Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]“ (November 9, 2010)

BusinessInfoGuide.com Author Interview (October 21, 2010)

The Toronto Sun “How to Get LinkedIn” (July 23, 2010)

Yahoo! Hot Jobs “Career Networking Tips: Get Started on LinkedIn” (July 17, 2010)

Social Media in Real Life Series 2: Interview with Neal Schaffer [Video] (May 20, 2010)

Book offering advice on how to make business and professional networking on LinkedIn more effective wins multiple awards (May 17, 2010)

3rd Annual Axiom Business Book Awards Announcement (March 17, 2010)

McDermott & Bull Forum – Neal Schaffer [Video] (February 24, 2010)

Social Media Strategist Neal Schaffer’s Book on LinkedIn Wins Ground Breaking Non-Fiction Award (February 11, 2010)

BRANDSHARE Interview with Neal Schaffer in Tokyo, Japan [Video] (January 5, 2010)

Blog Talk Radio “Neal Schaffer, LinkedIn Expert, Analyzes LinkedIn Profiles” (December 23, 2009)

Wall Street Journal “Three Best Ways to Use Social Media” (December 16, 2009)

Social Media Strategist & Speaker Releases Innovative LinkedIn Book (October 27, 2009)

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