About Social Media Speaker Neal Schaffer

Neal-Schaffer-Headshot-Optimized-200x300Neal Schaffer is a recognized innovative leader in the world of business social media. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com,  Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer two years in a row as well as a Forbes Top 5 Social Sales Influencer.

Neal is co-founder of the social media industry’s definitive social media conference, the Social Tools Summit. He will also soon launch his newest venture, the Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business.

In addition to the above, Neal is creator of the leading social media for business blog Maximize Social Business, a global social media speaker who has spoken on three continents, and faculty member of the Rutgers University Business School Mini Social Media MBA Program.

As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. Since his first speaking event in July of 2009, Neal has now spoken at more than 200 events across 10 countries including the United States, Canada, Japan, Malaysia, United Kingdom, Germany, Austria, Denmark, Finland, and Romania.

In parallel, Neal continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Neal works with clients seeking his social media expertise in the following ways:


Social Media Strategy Consultant – Neal works with companies in auditing their current social media efforts company-wide and creating a comprehensive social media strategy that aligns corporate objectives with the potential for social business. For smaller businesses who need to have an expert social media advisor on call for practical advice, Neal offers this service at reasonable rates to help as many companies as possible with their social media.

Social Media Speaker – Whether it’s a keynote speech, presentation for a professional association or a hands-on workshop for an internal audience, Neal delivers customized content with concrete takeaways to meet your needs.

Social Media Content Creator – Need a recognized social media author to ghostwrite or help in writing a social media book, ebook, whitepaper, or magazine article for your organization or enterprise? Neal is available for such work.

Neal Has Been Recognized as a Leader in Social Media by a Number of Authorities

Top 50 Social Media Influencers on Twitter (Cision)

Top 30 Social Media Power Influencer (StatSocial)

Top 20 Digital Marketing Strategists for 2015 (Online Marketing Institute)

Top 50 Rich Media Social Influencers to Watch on Twitter in 2015 (Cision)

Top 10 Marketing Pros You Should Follow in 2015 (Wisestamp)

Top 50 Content Marketers to Follow on Twitter (Cision)

Top 20 Marketers on Twitter You Should be Following (Nectafy)

20 Social Media Influencers You Should be Following on Twitter (NukeSuite)

50 Viral Experts on Twitter (Epic Presence)

The World’s Friendliest Social Media Experts (Twtrland)

The Top 100 Most Innovative Sales Bloggers (iSEEit)

101 Badass Marketing Writers (Wishpond)

Top 50 PR, Marketing & Social Media Podcasters to Follow (Cision)

Top 50 Content Marketing Experts (Stryde)



What would you like to do now?


Want to Learn More about Neal?
Check Out Some of His Interviews

Neal being Interviewed on COX Orange County TV

Neal being Interviewed by the CEO of Diners Club International

Neal featured on COX Blue

Bryan Kramer interviews Neal at Cisco Live!

Neal interviewed in Copenhagen, Denmark after speaking at the Social Media Week 2014 there

Neal interviewed by Koka Sexton of LinkedIn

Neal being interviewed after presenting at iStrategy in London

BRANDSHARE interview with Neal in Tokyo, Japan


Customer Testimonials

Neal brings his passion, experience and creativity to help us embrace social media for our company. Neal’s energy and expertise prove to be critical for us as we developed our comprehensive social media strategy in a collaborative meaningful endeavor. We continue to consult with Neal as we navigate this new frontier of social media. Thank you Neal. – Ed Aschoff, CEO, Dansure

Best investment I made this year was hiring Neal Schaffer as a Social Media Marketing consultant. He’s brilliant, and a really good guy to boot. – Joe Rogers, CEO, American Joe

About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today. – Rusty Braziel, President, RBN Energy


Selected Mentions of Neal Schaffer in the Media

Mashable “How to Nail Your LinkedIn Profile” (August 27, 2015)

Christian Science Monitor “How Twitter is Crowdsourcing Its War on Trolls” (June 11, 2015)

BuzzSumo “15 Lessons On Creating Compelling Webinars That Convert” (March 3, 2015)

LinkedIn “5 Sales Experts Explain Why They Love Selling” (February 14, 2015)

Curata “11 Effective Ways to Use Social Media to Promote Your Content” (November 12, 2014)

Huffington Post “33 Entrepreneurs Share Their Biggest Lessons Learned from Failure” (June 27, 2014)

Stone Temple Consulting “Neal Schaffer: Social Media in 2014 and Beyond” (March 31, 2014)

Forbes “Meet The Top 30 Social Salespeople In The World” (March 19, 2014)

Huffington Post “6 Surprising Things That Turn Employers Off” (March 12, 2014)

USA Today “How to write a professional bio for LinkedIn, Twitter & more” (January 27, 2014)

Avance EMBA “Defining Social Business and Social Media throughout the Enterprise” (January 20, 2014)

HootSuite “Solution Partner Spotlight: The Art of Selling a Social Media Solution ~ Part 2” (January 14, 2014)

HootSuite “Solution Partner Spotlight: The Art of Selling a Social Media Solution ~ Part 1” (January 7, 2014)

Simply Measured “Social Media Predictions From The Experts” (January 6, 2014)

Social Media Examiner “11 Social Media Marketing Predictions to Watch for 2014” (January 1, 2013)

Bryan Kramer “Maximize Social for Marketing and Business with @NealSchaffer” (December 11, 2013)

Cox Business Blue “Neal Schaffer On What Goes Into a Successful Social Media Strategy” (December 9, 2013)

Experian “Neal Schaffer: How to Create a Successful Social Media Strategy [Hangout]” (November 12, 2013)

Executive Travel Magazine “Top LinkedIn Tips for Busy Executives” (November 1, 2013)

Digital Journal “Wiley Publishes Neal Schaffer’s Latest Book, Maximize Your Social: A One-Step Guide to Building a Social Media Strategy for Marketing and Business Success” (October 28, 2013)

International Business Times “9 Secrets Behind a Successful Social Media Strategy” (October 11, 2013)

Social Media Examiner “Social Strategy: How to Build a Sustainable Social Media Marketing Plan” [Podcast Interview] (September 27, 2013)

SmallBusinessTalent.com “Neal Schaffer on Social Media Strategy and His New Book: ‘Maximize Your Social’” [Podcast Interview] (September 24, 2013)

Heyo “11 Company Case Studies that Prove ROI of LinkedIn” (September 13, 2013)

U.S. News & World Report “Tips for Staying Competitive in a Global Job Market” (September 6, 2013)

Hootsuite “What Does It Take to Be One of the Top 50 Social Media Power Influencers?” (August 13, 2013)

TechRepublic “LinkedIn company pages: Get a good return on your social media investment” (May 28, 2013)

Forbes “Who Are The Top 50 Social Media Power Influencers, 2013?” (April 17, 2013)

Diners Club “Diners Club | Social Media Marketing World | Interview with Neal Schaffer” (April 8, 2013)

HR.com “The Best Career Advice You Aren’t Using” (April 8, 2013)

AT&T “Need To Be Convinced That Social Media Networking Is Serious Business?” (February 15, 2013)

[Japanese] 現代ビジネス ”2013年、ますます必要になる「ソーシャルメディア・リテラシー教育&研修」” (December 14, 2012)

Content Marketing Institute “100+ Social Media and Content Marketing Predictions for 2013” (December 1, 2012)

Network Solutions “3 Simple Tips for Improving LinkedIn Lead Generation From an Expert” (November 26, 2012)

Marketo “Expert Tips for Optimizing LinkedIn for Lead Generation” (October 1, 2012)

Social Media Today “Webinar Replay: LinkedIn and Your Brand: Are You Getting The Right Value?” (September 11, 2012)

RainToday.com “How to Use Your LinkedIn Profile to Generate New Business—An Interview with Neal Schaffer” (September 5, 2012)

“‘Maximising LinkedIn’ Masterclass by Neal Schaffer” [iStrategy London] (May 22, 2012)

MarketWatch “GDS International’s iStrategy London Conference Announces High Profile Speakers Brian Solis and Scott Monty, Amongst Others” (April 25, 2012)

Forbes “How to Power Your Professional Networking Through LinkedIn” (March 29, 2012)

DIY Book Festival “Maximizing LinkedIn for Sales and Social Media Marketing wins Honorable Mention for Best How-To Book of 2011″ (February 22, 2012)

PR Newswire “iStrategy Continues to Raise the Bar With its Fifth Digital Strategy Conference in San Francisco” (February 2, 2012)

Social Technology Review “Top 100 Influencers in Social Media” (January 27, 2012)

Forbes “Who are the Social Media Top 50 Social Media Power Influencers” (January 25, 2012)

CommPRO.biz “Top 10 Picks for the Leading Social Media Influencers of 2011″ (December 18, 2011)

Vocus “#VocusChat: Wake Up to LinkedIn’s Business Opportunities!” (December 6, 2011)

Buffer “The 15 Top Blogs With The New Buffer Button, And Why Your Blog Needs One” (December 1, 2011)

Yahoo! News “Building a Global Social Network and New Maximizing LinkedIn Social Business How-to Book, One Connection and Case Study at a Time” (November 29, 2011)

Social Media Marketing Magazine “Top Marketing Book Authors on Twitter” (November 28, 2011)

ABC TV 7 Live TV Interview “Online Job Hunting Tips” (November 15, 2011)

Vitrue “The Top 11 Social Influencers on 11/11/11 at 11:11″ (November 11, 2011)

Social Media Club “Social Media October Book Club Webinar Recap: Maximizing LinkedIn” (November 3, 2011)

CBS MoneyWatch.com “Social Media Key to Small Business Recovery – Social Media Authorities to Present at National Small Business Event in Baltimore Next Week” (August 31, 2011)

KISS Metrics “10 Twitter Tools Used by Social Media Experts” (August 19, 2011)

Yahoo! News ““Windmill” Social Media Authority Heralds a New Direction, Adding NPO Consultant’s Contributions” (August 18, 2011)

Kirkus Reviews “Book Review of Maximizing LinkedIn for Sales and Social Media Marketing” (August 15, 2011)

NAHREP Talk Radio Interview “Leveraging LinkedIn to Increase Your Real Estate Sales” (June 14, 2011)

Strayer University “Social Media Strategist Neal Schaffer and Strayer University Offer Free Social Networking Classes for Memphis Job Seekers” (June 9, 2011)

Zendesk “Bad News Travels Fast: Why Social Media Needs to Be a Part of Your Support Strategy” (May 16, 2011)

Bloomberg BusinessWeek “Today’s Tip Why Your Business Isn’t Getting Leads From LinkedIn” (March 4, 2011)


Social Media Today “Social Media Metrics Influencers – mPACT Analysis” (January 27, 2011)

Junta 42 “Top 42 Content Marketing Blogs of 2010″ (January 17, 2011)

Wall Street Journal MarketWatch “Blogging All the Way to the Bank” (January 12, 2011)

Glassdoor.com “Seven Steps to Power Up Your LinkedIn Profile” (January 3, 2011)

American Express Open Forum “How to Promote Holidays Sales Using Social Media” (December 15, 2010)

Social Media Experience Japan “Debate on Differences in Social Media Between US and Japan” [Japanese] (November 22, 2010)

“USA-Japan Social Media Panel Report” [Japanese] (November 20, 2010)

Neal Schaffer on Cox TV (November 20, 2010)

Hubspot “Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]” (November 9, 2010)

The Toronto Sun “How to Get LinkedIn” (July 23, 2010)

Yahoo! Hot Jobs “Career Networking Tips: Get Started on LinkedIn” (July 17, 2010)

Social Media in Real Life Series 2: Interview with Neal Schaffer [Video] (May 20, 2010)

Book offering advice on how to make business and professional networking on LinkedIn more effective wins multiple awards (May 17, 2010)

3rd Annual Axiom Business Book Awards Announcement (March 17, 2010)

Social Media Strategist Neal Schaffer’s Book on LinkedIn Wins Ground Breaking Non-Fiction Award (February 11, 2010)

BRANDSHARE Interview with Neal Schaffer in Tokyo, Japan [Video] (January 5, 2010)

Wall Street Journal “Three Best Ways to Use Social Media” (December 16, 2009)