I get a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level. [smart_track_player … [Read more...]
5 Things You Need for a Successful Social Selling Infrastructure – Podcast Ep. 96
I’ve talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might not have been able to. If you haven’t started your social selling journey yet, this week I want to help you begin. It can seem overwhelming, but I’ll break it down, starting by creating the infrastructure and leveraging LinkedIn profiles, connections, recommendations and groups. [smart_track_player … [Read more...]
The Role of Stories and Human Interaction in Sharing Your Expertise – Podcast Ep. 95
Hopefully you’ve heard about the Social Tools Summit that I'm launching this May in Boston, but maybe you haven’t heard why I'm creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, subject matter experts, and executives into the same room, everyone can gain insight into the value of these tools and how to leverage them for their business. In this episode, I delve into the importance of in-person interaction, sharing stories, and … [Read more...]
How Employee Advocacy and Social Selling Need Alignment Between Sales and Marketing Teams to Succeed – Podcast Ep. 94
For many companies, the time has come to encourage employee advocacy and get your sales team active on social. Back when I was working as a B2B sales executive, I was inspired by the Japanese tradition of omiyage, or souvenir, and tried to bring a valuable nugget of information every time I met with a client. That souvenir today is now content, and social selling will require a lot of it. On this week’s podcast, I talk about social selling and getting your sales and marketing teams to work together: marketing needs to create content for sales, and your sales team has to inform the … [Read more...]
9 Things You Should Focus Your Social Media Efforts On in 2015 – Podcast Ep. 93
Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep94.mp3" title="9 Things You Should Focus Your Social Media Efforts On in 2015 - Podcast Ep. 93" social="true" … [Read more...]
CEOs: Employee Advocacy Gives You a Second Chance to Get Social
Much has been said about the need for CEOs to be more active in social media and how few of them are. It is safe to say that in 2015, social media, as a medium that is being consumed by the public in one form or another, is as mainstream of a media as television, radio, traditional media, and the Internet are. CEOs and executives shouldn't be on social media because someone told them they had to, and they certainly don't need to participate as often as I might. However, it is a strategic enough media that the leadership in any enterprise or company large or small should at least have a general … [Read more...]
Restarting Your Social Media Strategy for 2015 – Podcast Ep. 92
Is your social media strategy stuck in "2011 social media?" Inspired by sitting in a traffic jam himself, this week I focus on helping you audit your social media strategy and social presence in general for the new year. Explaining the importance of examining your current metrics, I encourage you to try new platforms and new formats on those platforms. Let me help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015 and beyond. [smart_track_player … [Read more...]
LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn? – Podcast Ep. 90
Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or …? It’s time to take into consideration your target audience, the potential traffic to your website, conversions, and how search engines will process duplicate content. Once people are on your website, you all need to think about the user interface, products, and services. This week, I respond to this popular question point blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing. [smart_track_player … [Read more...]
9 Concepts to Help Raise Your Social Media to the Next Level – Podcast Ep. 89
I'm excited to be speaking at a one-day social media workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level. Starting simple with concepts like content and social voice, and moving on to more interesting ideas of experimental social, social selling and advocacy, this episode gives you some ideas of ways to re-examine and adjust your social media strategy. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-12-04T05_00_00-08_00.mp3" title="9 … [Read more...]
This is How You Create a Community in Social Media through a Social Media Campaign – Podcast Ep. 88
I often get asked about what makes a good social media campaign. While not normally a fan of Kickstarter campaigns, I found one that I really admired when someone shared Passion Planner’s most recent campaign in a Facebook group. I share best practices with social media campaigns by showcasing what worked in Passion Planner's Kickstarter campaign: aspects of shareability, authenticity, community, and social good, and of course a really good video. It’s time to dive into this successful Kickstarter project to see what we can learn and put to use in future campaigns. [smart_track_player … [Read more...]