How to Use Social Media to Promote Your Content

How to Use Social Media to Promote Your Content

Whether you are jumping on the content marketing bandwagon or are trying to figure out a way to leverage all of the digital assets that your company has acquired over the years, the next problem after content creation will be in the actual promotion of your content. How do you get the word out to your customers as well as prospective clients? Obviously, you begin by organically promoting it to your current client base through your website, newsletter, or whatever social media properties you might own. The reach of your website and newsletter, however, will be limited to your current … [Read more...]

The Secret to Getting Content Featured in LinkedIn Pulse

The Secret to Getting Content Featured in LinkedIn Pulse #linkedin #contentmarketing

Is LinkedIn a critical tool for your business’ marketing? Discover the best practices on how to use LinkedIn as a professional as well as representing your business. Furthermore, learn how you can possibly get your content featured on LinkedIn’s publishing site called LinkedIn Pulse. Podcast #76 talks about the secret to do exactly that – increase your content’s value and get visibility in LinkedIn Pulse. The competition may be high but syndicating blog posts within LinkedIn is possible! You might wake up and see your most recent post get featured and shared within the demographics your … [Read more...]

#H2H and Your Social Media Strategy

@NealSchaffer will speak on the topic of #H2H and your social media strategy on this free webinar.

I'm looking forward to presenting on a free webinar with Bryan Kramer, author of There is No B2B or B2C: It's Human to Human: #H2H, relating his book to my own thoughts regarding corporate social media strategy. Whenever I present on social media, I always talk about how social media strategy is half science and half art. Maximize Your Social was my attempt at describing the science that goes into a social media strategy. The art, however, is something that needs to be applied by every business for their unique situation and business objectives. There is another aspect concerning the … [Read more...]

How to Apply for Early Access for the New LinkedIn Publishing Platform

how to apply early access LinkedIn publishing platfform

One of the most exciting new developments this year in social media marketing has been the release of the new LinkedIn publishing platform to the public. I've already blogged about how I recommend you use the new LinkedIn publishing platform as well as created a how-to video showing you step-by-step instructions of how to create your first post, which I will embed here for you to view if you haven't seen it already:   Most that have already published on the platform have been pleasantly surprised by the number of views that your content will receive. I have received thousands of … [Read more...]

How I Help Companies Create a Unique Social Media Strategy Plan

how to create social media strategy

Just as social media permeates every corporate discipline and industry, so will every social media strategy plan created by any given company be unique to their business objectives, internal resources, culture, as well as many other factors. Hopefully readers of my blog will have already realized that there is no cookie cutter approach to any of this, so if someone offers you a downloadable social media strategy just by answering a few questions, you should be running for the hills - fast. I receive a lot of inquiries from companies as to how I work with them vis a vis helping them create a … [Read more...]

How to Use the New LinkedIn Publishing Platform

linkedin mountain view headquarters

Today I was finally given access to the new LinkedIn publishing platform, and as a result published my first post on the new platform in the same day entitled "How Will YOU Use the LinkedIn Publishing Platform?" To all those who have asked me how they can apply to be an Influencer on LinkedIn, the answer is now clear: Share your expertise and let the LinkedIn community decide. (Note: Every LinkedIn user will be able to access the platform soon, and when you can, LinkedIn will send you an email telling you as such and a pencil icon will appear in your status update box that you press to start … [Read more...]

So, You Want to Become a Social Media Speaker?

how do i become a social media speaker

I get asked by a lot of other social media professionals as to how to become a paid social media speaker, so I thought I would spend a minute to respond to a friend in blog post form so that I could share my thoughts with all of my blog readers. Being able to speak at conferences or in front of large numbers of people depends on a variety of factors. Describing my own journey in becoming a social media speaker is a good way at breaking down each of these factors for you to learn from. 1. (Local) Networking My first speaking "engagements" were from people who found me or heard about me … [Read more...]

Maximizing LinkedIn Audiobook Preview Giveaway

Neal Schaffer Maximize Your Social Audiobook Setup

I'm looking forward to presenting at the New Media Expo (NMX) in Las Vegas on January, 2014 on the topic of Making Audio Books With Audible’s Audiobook Creation Exchange. I am a fan of audio based social media marketing, launching my own podcast Maximize Your Social earlier this year. You can find out all of the reasons why I started my podcast, appropriately, by listening to my first episode below! I am also a fan of audiobooks, making the strategic decision to publish my 2nd self-published book, Maximizing LinkedIn for Sales and Social Media Marketing, in audiobook form. I will be … [Read more...]

Announcing the Latino iConnect Digital Marketing Conference

Latino iConnect Digital Marketing Conference

I'm proud to announce that I'll be speaking at the first ever Latino iConnect Conference, a digital marketing conference being hosted by Sony Electronics Inc and CHISPA. The digital marketing conference will be held on February 26th, 2014 at Sony’s corporate building in San Diego, California and will highlight the latest in internet marketing trends and best practices. The conference will help small business owners and professionals make the most of their time and resources through the Internet marketing tools that are so necessary in today’s competitive marketplace. In addition to … [Read more...]

Are You Ready to Maximize Your Social?

maximize your social neal schaffer

Announcing the Maximize Your Social Giveaway! Maximize Your Social is the only book that helps guide your business through the process of creating, implementing, managing, and optimizing your social media strategy to maximize your social return on investment. With the publication of the book by Wiley recently on September 30, 2013, I wanted to offer a special giveaway to those that are interested in better leveraging social media for their business: The opportunity to allow me to help YOU maximize YOUR social! With that in mind, every participant in this contest will get access to an … [Read more...]