How Likeable Hub Helps Businesses Capture the Benefits of Social – Podcast Ep. 105

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How Likeable Hub Helps Businesses Capture the Benefits of Social

Today I’m introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Hub. I’m talking to Nicole Kroese, the Director of Marketing and Partnerships from Likeable Local, about all the things Likeable Hub can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social … [Read more...]

How to Use Live Video in Your Marketing Strategy – Podcast Ep. 104

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How to Use Live Video in Your Marketing Strategy - Podcast Ep. 104 #SocialTools15

This week, I’m excited to share my interview with Chad Abbott of Abbson Live. Chad will be joining us at the Social Tools Summit next month, and I wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can be helpful for events, but Chad shared with me some other ways that live video can be used in your marketing strategy. Use of video across platforms is growing, and now is the time to jump in and try it for yourself! Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Abbson Live … [Read more...]

Oktopost: The Definitive B2B Social Media Management Tool – Podcast Ep. 103

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Oktopost: The Definitive B2B Social Media Management Tool

This week I’m excited to introduce you to another tool and the man behind it: Oktopost CEO and Founder, Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your marketing. They’ll soon be launching an employee advocacy program as well, helping companies simplify the advocacy process. In this episode, learn more about Oktopost, and where Daniel sees social media being used in the marketing funnel. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Daniel Kushner, founder … [Read more...]

Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram – Podcast Ep. 102

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Reintroducing Agora Pulse Social Engagement Dashboard for Facebook Twitter Instagram Podcast Episode 102

I met all kinds of great people at the Social Media Marketing World event in San Diego last week, and I’m excited to share this interview with you. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook, Twitter, and soon Instagram as well. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Lucky for us, Emeric is going to be joining us at the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric … [Read more...]

Introducing Blappsta – Turn Your Blog into an App – Podcast Ep. 101

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Introducing Blappsta - Turn Your Blog into an App

This episode brings you into the atmosphere of the CeBIT Global Conference, where I met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can turn your blog into its own native app. I’m very excited about this app, and even more excited to share it with you. Blappsta provides yet another medium to access your readers in this increasingly mobile world, holding your hand through the registration, allowing you send push notifications, and above all, becoming the provider of your own app. Starting April 21, 2015 … [Read more...]

From the CeBIT Global Conferences 2015: The Role of IT in Social Media – Podcast Ep. 100

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From the CeBIT Global Conferences 2015: The Role of IT in Social Media - Podcast Ep. 100

This week is a special episode, recorded at the CeBIT Global Conferences (CGC) in Hannover, Germany. I spoke and participated in this great event, and I had such a good time sitting down to speak with Ingo Stoll about the role information technology can play in social media. This episode takes a step back from my usual more applicable advice and looks at the bigger picture, including the current state of social media, and the future of the industry. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Marketing and technology, including information technology, are … [Read more...]

7 Reasons Why LinkedIn Should Become Your New CRM – Podcast Ep. 99

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7 Reasons Why LinkedIn Should Become Your New CRM

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than CRM tools that are already out there. After collecting boxes of business cards for many years, I decided it was time to take the plunge and use it as my CRM. In this week’s episode, I explain why you should do the same. Subscribe … [Read more...]

My Answers to Your Top 10 Social Media Questions

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My Answers to Your Top 10 Social Media Questions

The German social media and SEO tool company, Linkbird, recently reached out to me for an interview on all things social media. I had them ask me their top 10 social media questions, and what they asked me represent a lot of the same questions that I get asked in general. You'll have to read the entire Neal Schaffer interview on social media strategy here, but I've included a preview with the top 10 social media questions I was asked and a brief portion of my answer. 1. What does it take to become a ‘Forbes Top 50 Social Media Power Influencer’? The number one thing you need to do to … [Read more...]

Guest Blogging is Here to Stay: Respect the Content and the Creators – Podcast Ep. 98

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Guest Blogging is Here to Stay: Respect the Content and the Creators - Podcast Ep. 98

Some people say that guest blogging is dead, but I disagree. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, I talk about the importance of building those relationships between brands and influencers: how organizations can strategically partner with bloggers, and work with them to create a mutually beneficial relationship that leverages each of their networks. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Content curation is great when you don’t have enough of your … [Read more...]

There are Options: How to Help Your Small Business with Social Media – Podcast Ep. 97

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How to Help Your Small Business with Social Media

I get a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This … [Read more...]