How to Generate Leads from Facebook with TabSite – Podcast Ep. 110

How to Generate Leads from Facebook with TabSite

This week, I’m coming to you from Victoria BC, where I’m speaking at Social Media Camp. Of course, I’ve run into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms like MailChimp, Infusionsoft, Canva, and Hootsuite, and it’s so easy to use. It’s a great way to grow your following, get shared on social networks, and engage with people. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: As you know, I always recommend a social … [Read more...]

My Best Social Media Advice? Ignore Everyone’s Social Media Advice. – Podcast Ep. 109

My Best Social Media Advice? Ignore Everyone's Social Media Advice.

I’m coming to you this week from the Women’s Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc. Last week, I held the event that I’ve been talking about for months, the Social Tools Summit. It really got me thinking about why it’s important to be unique in the world of business and social media. When I was planning the summit, I got lots of social media advice from my peers about how I should run the event. Yes, it’s good to listen to advice from peers and role models, but it’s also good to know that you don’t always have to take that advice. And, in fact, there's a … [Read more...]

The Value of Content Curation with Curata – Podcast Ep. 108

The Value of Content Curation with Curata #SocialTools15

Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation easier and more effective. Curata can schedule content, build posts from relevant metadata, and even suggest images. Pawan also discusses the company’s history, the value of content curation, and the future of content curation and creation convergence. Subscribe … [Read more...]

Creating Employee Advocates with GaggleAMP – Podcast Ep 107

Creating Employee Advocates with GaggleAMP #SocialTools15

Today I’m talking with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. We discuss how employee advocacy has grown, and how you can get started doing employee advocacy if you haven’t tried it yet. Glenn will be present at the Social Tools Summit in just a few weeks and also hosts AMPlify, the employee advocacy conference, directly after the Social Tools Summit in Boston. Subscribe on iTunes | Stitcher | SoundCloud | … [Read more...]

Using Simply Measured to Drive Social Media ROI with Measuring and Planning – Podcast Ep. 106

Using Simply Measured to Drive Social Media ROI

Today I’m discussing an amazing tool that is used by serious social media marketers everywhere, Simply Measured. I’m talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies alike reap the benefits of social media by understanding their analytics and planning future social media tactics based on the measuring and reporting that Simply Measured provides. The tool also has the ability to track competitors and market sectors, plus so much more. These are the kinds of tools I’m excited to introduce you to and … [Read more...]

How Likeable Hub Helps Businesses Capture the Benefits of Social – Podcast Ep. 105

How Likeable Hub Helps Businesses Capture the Benefits of Social

Today I’m introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Hub. I’m talking to Nicole Kroese, the Director of Marketing and Partnerships from Likeable Local, about all the things Likeable Hub can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social … [Read more...]

How to Use Live Video in Your Marketing Strategy – Podcast Ep. 104

How to Use Live Video in Your Marketing Strategy - Podcast Ep. 104 #SocialTools15

This week, I’m excited to share my interview with Chad Abbott of Abbson Live. Chad will be joining us at the Social Tools Summit next month, and I wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can be helpful for events, but Chad shared with me some other ways that live video can be used in your marketing strategy. Use of video across platforms is growing, and now is the time to jump in and try it for yourself! Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Abbson Live … [Read more...]

Oktopost: The Definitive B2B Social Media Management Tool – Podcast Ep. 103

Oktopost: The Definitive B2B Social Media Management Tool

This week I’m excited to introduce you to another tool and the man behind it: Oktopost CEO and Founder, Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your marketing. They’ll soon be launching an employee advocacy program as well, helping companies simplify the advocacy process. In this episode, learn more about Oktopost, and where Daniel sees social media being used in the marketing funnel. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Daniel Kushner, founder … [Read more...]

Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram – Podcast Ep. 102

Reintroducing Agora Pulse Social Engagement Dashboard for Facebook Twitter Instagram Podcast Episode 102

I met all kinds of great people at the Social Media Marketing World event in San Diego last week, and I’m excited to share this interview with you. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook, Twitter, and soon Instagram as well. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Lucky for us, Emeric is going to be joining us at the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric … [Read more...]

Introducing Blappsta – Turn Your Blog into an App – Podcast Ep. 101

Introducing Blappsta - Turn Your Blog into an App

This episode brings you into the atmosphere of the CeBIT Global Conference, where I met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can turn your blog into its own native app. I’m very excited about this app, and even more excited to share it with you. Blappsta provides yet another medium to access your readers in this increasingly mobile world, holding your hand through the registration, allowing you send push notifications, and above all, becoming the provider of your own app. Starting April 21, 2015 … [Read more...]