Introducing Blappsta – Turn Your Blog into an App – Podcast Ep. 101

Introducing Blappsta - Turn Your Blog into an App

This episode brings you into the atmosphere of the CeBIT Global Conference, where I met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can turn your blog into its own native app. I’m very excited about this app, and even more excited to share it with you. Blappsta provides yet another medium to access your readers in this increasingly mobile world, holding your hand through the registration, allowing you send push notifications, and above all, becoming the provider of your own app. Starting April 21, 2015 … [Read more...]

From the CeBIT Global Conferences 2015: The Role of IT in Social Media – Podcast Ep. 100

From the CeBIT Global Conferences 2015: The Role of IT in Social Media - Podcast Ep. 100

This week is a special episode, recorded at the CeBIT Global Conferences (CGC) in Hannover, Germany. I spoke and participated in this great event, and I had such a good time sitting down to speak with Ingo Stoll about the role information technology can play in social media. This episode takes a step back from my usual more applicable advice and looks at the bigger picture, including the current state of social media, and the future of the industry. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Marketing and technology, including information technology, are … [Read more...]

7 Reasons Why LinkedIn Should Become Your New CRM – Podcast Ep. 99

7 Reasons Why LinkedIn Should Become Your New CRM

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than CRM tools that are already out there. After collecting boxes of business cards for many years, I decided it was time to take the plunge and use it as my CRM. In this week’s episode, I explain why you should do the same. Subscribe … [Read more...]

My Answers to Your Top 10 Social Media Questions

My Answers to Your Top 10 Social Media Questions

The German social media and SEO tool company, Linkbird, recently reached out to me for an interview on all things social media. I had them ask me their top 10 social media questions, and what they asked me represent a lot of the same questions that I get asked in general. You'll have to read the entire Neal Schaffer interview on social media strategy here, but I've included a preview with the top 10 social media questions I was asked and a brief portion of my answer. 1. What does it take to become a ‘Forbes Top 50 Social Media Power Influencer’? The number one thing you need to do to … [Read more...]

Guest Blogging is Here to Stay: Respect the Content and the Creators – Podcast Ep. 98

Guest Blogging is Here to Stay: Respect the Content and the Creators - Podcast Ep. 98

Some people say that guest blogging is dead, but I disagree. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, I talk about the importance of building those relationships between brands and influencers: how organizations can strategically partner with bloggers, and work with them to create a mutually beneficial relationship that leverages each of their networks. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Content curation is great when you don’t have enough of your … [Read more...]

There are Options: How to Help Your Small Business with Social Media – Podcast Ep. 97

How to Help Your Small Business with Social Media

I get a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This … [Read more...]

5 Things You Need for a Successful Social Selling Infrastructure – Podcast Ep. 96

5 Things You Need for a Successful Social Selling Infrastructure

I’ve talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might not have been able to. If you haven’t started your social selling journey yet, this week I want to help you begin. It can seem overwhelming, but I’ll break it down, starting by creating the infrastructure and leveraging LinkedIn profiles, connections, recommendations and groups. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This … [Read more...]

The Role of Stories and Human Interaction in Sharing Your Expertise – Podcast Ep. 95

The Role of Stories and Human Interaction in Sharing Your Expertise

  Hopefully you’ve heard about the Social Tools Summit that I'm launching this May in Boston, but maybe you haven’t heard why I'm creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, subject matter experts, and executives into the same room, everyone can gain insight into the value of these tools and how to leverage them for their business. In this episode, I delve into the importance of in-person interaction, sharing … [Read more...]

How Employee Advocacy and Social Selling Need Alignment Between Sales and Marketing Teams to Succeed – Podcast Ep. 94

How Employee Advocacy and Social Selling Need Alignment Between Sales and Marketing Teams to Succeed - Podcast Ep. 94

For many companies, the time has come to encourage employee advocacy and get your sales team active on social. Back when I was working as a B2B sales executive, I was inspired by the Japanese tradition of omiyage, or souvenir, and tried to bring a valuable nugget of information every time I met with a client. That souvenir today is now content, and social selling will require a lot of it. On this week’s podcast, I talk about social selling and getting your sales and marketing teams to work together: marketing needs to create content for sales, and your sales team has to inform the … [Read more...]

9 Things You Should Focus Your Social Media Efforts On in 2015 – Podcast Ep. 93

9 Things You Should Focus Your Social Media Efforts On in 2015 - Podcast Ep. 93

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation. Subscribe on iTunes | Stitcher | SoundCloud In This Episode: Content: With the convergence of information and communication, brands need good content that encourages engagement in 2015. Is your … [Read more...]