Guest Blogging is Here to Stay: Respect the Content and the Creators – Podcast Ep. 98

Guest Blogging is Here to Stay: Respect the Content and the Creators - Podcast Ep. 98

Some people say that guest blogging is dead, but I disagree. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, I talk about the importance of building those relationships between brands and influencers: how organizations can strategically partner with bloggers, and work with them to create a mutually beneficial relationship that leverages each of their networks. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Content curation is great when you don’t have enough of your … [Read more...]

There are Options: How to Help Your Small Business with Social Media – Podcast Ep. 97

How to Help Your Small Business with Social Media

I get a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This … [Read more...]

5 Things You Need for a Successful Social Selling Infrastructure – Podcast Ep. 96

5 Things You Need for a Successful Social Selling Infrastructure

I’ve talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might not have been able to. If you haven’t started your social selling journey yet, this week I want to help you begin. It can seem overwhelming, but I’ll break it down, starting by creating the infrastructure and leveraging LinkedIn profiles, connections, recommendations and groups. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This … [Read more...]

The Role of Stories and Human Interaction in Sharing Your Expertise – Podcast Ep. 95

The Role of Stories and Human Interaction in Sharing Your Expertise

  Hopefully you’ve heard about the Social Tools Summit that I'm launching this May in Boston, but maybe you haven’t heard why I'm creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, subject matter experts, and executives into the same room, everyone can gain insight into the value of these tools and how to leverage them for their business. In this episode, I delve into the importance of in-person interaction, sharing … [Read more...]

How Employee Advocacy and Social Selling Need Alignment Between Sales and Marketing Teams to Succeed – Podcast Ep. 94

How Employee Advocacy and Social Selling Need Alignment Between Sales and Marketing Teams to Succeed - Podcast Ep. 94

For many companies, the time has come to encourage employee advocacy and get your sales team active on social. Back when I was working as a B2B sales executive, I was inspired by the Japanese tradition of omiyage, or souvenir, and tried to bring a valuable nugget of information every time I met with a client. That souvenir today is now content, and social selling will require a lot of it. On this week’s podcast, I talk about social selling and getting your sales and marketing teams to work together: marketing needs to create content for sales, and your sales team has to inform the … [Read more...]

9 Things You Should Focus Your Social Media Efforts On in 2015 – Podcast Ep. 93

9 Things You Should Focus Your Social Media Efforts On in 2015 - Podcast Ep. 93

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation. Subscribe on iTunes | Stitcher | SoundCloud In This Episode: Content: With the convergence of information and communication, brands need good content that encourages engagement in 2015. Is your … [Read more...]

CEOs: Employee Advocacy Gives You a Second Chance to Get Social

CEOs: Employee Advocacy Gives You a Second Chance to "Get" Social

Much has been said about the need for CEOs to be more active in social media and how few of them are. It is safe to say that in 2015, social media, as a medium that is being consumed by the public in one form or another, is as mainstream of a media as television, radio, traditional media, and the Internet are. CEOs and executives shouldn't be on social media because someone told them they had to, and they certainly don't need to participate as often as I might. However, it is a strategic enough media that the leadership in any enterprise or company large or small should at least have a general … [Read more...]

Restarting Your Social Media Strategy for 2015 – Podcast Ep. 92

Restarting Your Social Media Strategy for 2015 - Podcast Ep. 92

Is your social media strategy stuck in "2011 social media?" Inspired by sitting in a traffic jam himself, this week I focus on helping you audit your social media strategy and social presence in general for the new year. Explaining the importance of examining your current metrics, I encourage you to try new platforms and new formats on those platforms. Let me help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015 and beyond. Subscribe on iTunes | Stitcher | SoundCloud | RSS In This Episode: Many … [Read more...]

Announcing the Social Tools Summit – Podcast Ep. 91

Announcing the Social Tools Summit #SocialTools15

In this podcast I introduce the how, what, and why of the first social media event which I am organizing to serve the social media industry: The Social Tools Summit in Boston on May 12, 2015. The goal of this new event is to provide specific information about the plethora of social media tools that exist and how to leverage them to the marketers, executives, and agencies who need it. This will allow companies and organizations to reassess the social tools they’re currently using, discover new ones, and learn about those tools in depth via panels, speakers, and networking … [Read more...]

LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn? – Podcast Ep. 90

LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn? - Podcast Ep. 90

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or …? It’s time to take into consideration your target audience, the potential traffic to your website, conversions, and how search engines will process duplicate content. Once people are on your website, you all need to think about the user interface, products, and services. This week, I respond to this popular question point blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing. Subscribe … [Read more...]