If you have been plugging away at social, creating content and doing it all organically, it may be the case that you still aren’t seeing any traction. This week, I’m giving you six ideas for getting your social media off the ground by describing one of my pre-sales social media consulting calls. From clarifying your message, to trying something new like affiliate marketing or paid social, this week is all about leveraging those aspects of social that you may have been avoiding. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-19T05_00_00-08_00.mp3" title="Want … [Read more...]
How to Use Social Media to Promote Your Content
Whether you are jumping on the content marketing bandwagon or are trying to figure out a way to leverage all of the digital assets that your company has acquired over the years, the next problem after content creation will be in the actual promotion of your content. How do you get the word out to your customers as well as prospective clients? Obviously, you begin by organically promoting it to your current client base through your website, newsletter, or whatever social media properties you might own. The reach of your website and newsletter, however, will be limited to your current … [Read more...]
What I’ve Learned in Building a New Social Media Community – Podcast Ep. 86
As I begin to launch my new website, the Social Media Center of Excellence, I’ve created a Facebook group to start building community. Groups are a great place to create that community and encourage participation. But what’s the etiquette and how do you get people engaged? This week I want to help you leverage what I’ve learned about building a new community, how to get people talking, and help you see the advantages of creating your own Facebook group. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-11T06_00_00-08_00.mp3" title="What I've Learned in Building a … [Read more...]
Protecting Your Content and Brand Equity in Social Media – Podcast Ep. 85
As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Today, I’m sharing my own experience as to how I deals with these issues, so I can help prepare you and your business for what may lie ahead for you as a content creator and a social media user. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-04T10_13_31-08_00.mp3" title="Protecting Your Content and Brand Equity in Social Media - Podcast Ep. 85" social="true" social_twitter="true" … [Read more...]
Rediscovering the Potential Business Value of Facebook Groups – Podcast Ep. 84
Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. The end of the year is a perfect time to re-evaluate, and think about trying those platforms that haven’t quite worked for you. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is the time to join me in rediscovering the potential business value of Facebook Groups. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-28T09_53_41-07_00.mp3" title="Rediscovering the Potential Business Value of … [Read more...]
Making the Instagram Transition from Personal to Business – Podcast Ep. 83
As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. This platform is purely visual, has lots of people engaging casually, and it has brought a sense authenticity back to social. Today, I introduce my own story of the why and how I am transitioning to use Instagram as a more integral part of my social media marketing - and why you should as well. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-24T09_01_49-07_00.mp3" title="Making the Instagram Transition from Personal to Business - … [Read more...]
How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP – Podcast Ep. 82
Today I’m in Boston at the offices of GaggleAMP with CEO and Founder Glenn Gaudet. GaggleAMP is an employee advocacy platform that allows you to take the social media marketing activities that you’re already doing and amplify that by leveraging your employees and other stakeholders, and allowing them to easily be part of your online marketing activities in a safe environment. Listen in to hear me and Glenn talk about starting GaggleAMP and how you can leverage your social employees. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-15T10_10_52-07_00.mp3" … [Read more...]
Podcast
The Maximize Your Social podcast is your weekly ten-minute gateway to the latest news and tips on how your company can better leverage your social media presence. … [Read more...]
Blog
The Maximize Your Social is your comprehensive one-stop shop for all of Neal Schaffer's thought-leading blog posts. … [Read more...]
Social Media Consulting and Coaching
Neal Schaffer is a global social media strategy consultant who helps both large enterprises with social business strategy as well as SME and small businesses with a their social media marketing strategy. Neal also provides social media audits, retainer services, short-term campaign help, as well as social media coaching services. … [Read more...]
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