This week I’m talking about the one question I always ask people that can really help guide their social media strategy. The question might surprise you, but it really is the simplest thing that can make a big impact on what content you’re creating and where you’re sharing it. I’ll give you a hint: it’s has a lot to do with your objective and who your customer is. Listen in to today’s episode to find out more and answer this question for yourself.
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In This Episode:
- Today I’m talking about the one question you can ask yourself about your business or that you can ask your clients that will really help you focus on what you need to be doing with your social media strategy
- When I tell people that 94% of business are engaged in social media in 2014, I have to share the disclaimer that those companies have over 100 people
- A question that I got at a recent event about selling a product that people don’t need to worry about until the end of their lives – this person was wondering how to get the word out about this thing that people might not know they need
- Where do you get your leads?
- A lot of business happens through referrals, but in this case, a lot of it happened through estate lawyers
- So what you want to be doing is engaging on whatever platform your leads are coming from, right? In this case, this person wanted to be interacting with those estate lawyers so they can introduce them to more business
- Now we have a great objective!
- Then you have to look at your scale and your reach: can you do business in your metro area? Can you do it nationally? How can you get in touch with all of those people?
- Maybe most of these lawyers are on Linkedin, or maybe you could write a blog to educate more of these lawyers about the services you can provide, maybe you can target those lawyers with Facebook ads, maybe even on Pinterest!
- It all comes down to what your objective is and who your customer is
- You also have to remember that, while it’s easy to focus on the consumer facing side, you have to think about the business facing side, because oftentimes that’s where a lot of those leads come from
Resources & Links:
- Read about how social media can help your leads score more gold.
- Trying to get leads for your small business on Linkedin? Here’s why it may not be working.
- If you need some tips on social media strategy for your small business, start here.
- Are you a b2b business? Read about which social networks are best for your sales.
- Is your audience on YouTube? Read about using the network for lead generation.