We are creatures of habit. And sometimes, as a small business owner, you might need to make social media a part of your daily routine in order leverage the business of social media. In this episode, I’m talking about the options for how you can get social media done: making it a habit, hiring someone to help, or farming it out to an agency. None of these are necessarily bad, but I want to make sure you’re thinking about which is best for you, and if you’re someone doing social media on someone else’s behalf, I want you to think about the job you’re doing.
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In This Episode:
- The power of habit is a strong one
- Today I’m talking about the business of social media and the habits companies have, especially when it comes to spending money to do certain tasks
- When you’re as active on social media as I am and have the kind of online presence I do, at a certain point, you start getting phone calls
- I got a phone call from a doctor in a major metropolitan area, talking about a common subject, and something that I have struggled with
- Let’s say you’re a small business – you have a marketing budget, right? It’s not a lot of money, maybe for print advertising or pay-per-click ads or Yelp
- With those services, you pay a certain amount of money, and you get results, or at least clicks or views, right?
- The challenge with social media, however, is that a lot of businesses approach social media the same way they approach the above mentioned advertising, but we know that isn’t how it works
- Social media takes time to create relationships, content, the kind of branding, etc. So how can someone be expected to create content on their behalf, to speak on their behalf?
- Companies need a strategy and they need an education, and that’s what a consultant does, whereas an agency just takes over the social media for you
- Obviously this doctor was in the mindset of an agency: he wanted to pay someone to take over this whole aspect of his business, and he wanted to see the return pretty quickly
- I think there’s so much that goes into crafting a voice, creating content, curating content, engaging with your audience that a few hundred dollars a month can’t cover
- This decision between doing it internally vs. externally isn’t clear cut
- If you’re helping a business with their social media, I wanted to spark this conversation and make you think about how you’re going about it, how it’s working
- While there is some science behind the business of social media, it’s more about people and engaging with them, and it’s more of an art than a science
Resources & Links:
- Read the post mentioned in this episode about how to submit a complaint to Linkedin.
- Why I think small business social media marketing is an oxymoron.
- Learn how to use social media for small business marketing.
- Read about how you can get Facebook social media marketing success for your small business.
- Looking to get your small business into the world of social media marketing? Start with a blog.