On my blog this week we had a great post by the CEO and co-founder of MarketMeSuite, Tammy Kahn Fennell, about how to create a social media productivity plan, and it inspired me to share my thoughts on social media productivity, including some of my favorite tips and the tools I use. It’s important to think about your social media productivity and to have a plan because by optimizing your productivity, you can open up more time for engaging on social networks, which I think is a really important part of being on these platforms. [smart_track_player … [Read more...]
Is it Time for You (and Your Business) to Unplug from Social Media? – Podcast Ep. 70
Today I’m talking more about the personal side of social media, though the subject can also definitely apply to businesses. I recently have decided to unplug or pull back from certain social media platforms, and it got me thinking. You should always be thinking about why you’re on social media, why you’re on certain platforms, and evaluating your ROI. And if you’re not seeing the kind of return you’d like, maybe it’s time to unplug, take a break, or at least pull back from that platform. Listen in to hear why I unplugged from Foursquare, and why you might want to reevaluate your … [Read more...]
The Definitive Guide to Employee Advocacy – Podcast Ep. 69
I’ve got big news! My newest ebook is out, and it’s called Social Marketing: How to Build an Employee Advocacy Program. I co-authored this book with PeopleLinx, a platform that can help your business with social selling. I’ve been talking about this ebook for a while now, and I really think it’s the definitive book on employee advocacy. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-07-24T09_45_18-07_00.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" social_pinterest="true" … [Read more...]
Social Media Lessons Learned from the Japanese Countryside – Podcast Ep. 68
As you may know, I have been traveling a lot lately, and I realized that I didn’t record a podcast while I was in Japan, but I want to talk about what I did while I was there. My wife is Japanese, so we go to Japan every year mostly for pleasure, but I always mix a little business in. I did two events while in Japan, and I want to share those experiences with you because I think it really gives a clue as to what you need in social and where you might be going wrong with your own social program. [smart_track_player … [Read more...]
How I Help Companies Create a Unique Social Media Strategy Plan
Just as social media permeates every corporate discipline and industry, so will every social media strategy plan created by any given company be unique to their business objectives, internal resources, culture, as well as many other factors. Hopefully readers of my blog will have already realized that there is no cookie cutter approach to any of this, so if someone offers you a downloadable social media strategy just by answering a few questions, you should be running for the hills - fast. I receive a lot of inquiries from companies as to how I work with them vis a vis helping them create a … [Read more...]
How to Use the New LinkedIn Publishing Platform
Today I was finally given access to the new LinkedIn publishing platform, and as a result published my first post on the new platform in the same day entitled "How Will YOU Use the LinkedIn Publishing Platform?" To all those who have asked me how they can apply to be an Influencer on LinkedIn, the answer is now clear: Share your expertise and let the LinkedIn community decide. (Note: Every LinkedIn user will be able to access the platform soon, and when you can, LinkedIn will send you an email telling you as such and a pencil icon will appear in your status update box that you press to start … [Read more...]
So, You Want to Become a Social Media Speaker?
I get asked by a lot of other social media professionals as to how to become a paid social media speaker, so I thought I would spend a minute to respond to a friend in blog post form so that I could share my thoughts with all of my blog readers. Being able to speak at conferences or in front of large numbers of people depends on a variety of factors. Describing my own journey in becoming a social media speaker is a good way at breaking down each of these factors for you to learn from. 1. (Local) Networking My first speaking "engagements" were from people who found me or heard about me … [Read more...]
Maximizing LinkedIn Audiobook Preview Giveaway
I'm looking forward to presenting at the New Media Expo (NMX) in Las Vegas on January, 2014 on the topic of Making Audio Books With Audible’s Audiobook Creation Exchange. I am a fan of audio based social media marketing, launching my own podcast Maximize Your Social earlier this year. You can find out all of the reasons why I started my podcast, appropriately, by listening to my first episode below! I am also a fan of audiobooks, making the strategic decision to publish my 2nd self-published book, Maximizing LinkedIn for Sales and Social Media Marketing, in audiobook form. I will be … [Read more...]
Are You Ready to Maximize Your Social?
Announcing the Maximize Your Social Giveaway! Maximize Your Social is the only book that helps guide your business through the process of creating, implementing, managing, and optimizing your social media strategy to maximize your social return on investment. With the publication of the book by Wiley recently on September 30, 2013, I wanted to offer a special giveaway to those that are interested in better leveraging social media for their business: The opportunity to allow me to help YOU maximize YOUR social! With that in mind, every participant in this contest will get access to an … [Read more...]
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