Whether you are jumping on the content marketing bandwagon or are trying to figure out a way to leverage all of the digital assets that your company has acquired over the years, the next problem after content creation will be in the actual promotion of your content. How do you get the word out to your customers as well as prospective clients?
Obviously, you begin by organically promoting it to your current client base through your website, newsletter, or whatever social media properties you might own. The reach of your website and newsletter, however, will be limited to your current customer base or those that already know about your brand. While search engines might pick up your content and display it for relevant searches, we all know that there are no guarantees and we have absolutely no control over how much traffic we can gain from search other than optimizing our content from an SEO perspective.
Social media, though, opens up potential doors to have our content seen – and shared – by huge communities that number in the hundreds of millions of users. These users also include content creators and media publishers, the same entities that could potentially create an invaluable backlink leading their viewers to your content which will further help your content be seen by search engines.
If you’ve simply been automating the publication of your content to social media across multiple networks without doing any optimizations, you miss out on a plethora of opportunities. Similar to how you use SEO to optimize your content, there are similar things you should be doing to optimize your content for maximum reach in each of the unique social networks that exist.
Today I published a guest post on the leading content curation software company Curata’s blog which deals with how to effectively use social media to promote your content in 11 effective ways that you might not already be doing enough of.
Check out the entire post here: 11 Effective Ways to Use Social Media to Promote Your Content
Are you already doing all of these? Which new methods did you discover?