Today I’m sharing an interview I did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant content to employees in order to showcase their company’s brand. Marylin is sharing her insider perspective and offering valuable information and advice based on lots of experience helping large clients plan and implement employee advocacy programs. Listen in to hear her talk about the value of employee advocacy, why your employees are your best assets, … [Read more...]
Everything You Wanted to Know about Employee Advocacy – Podcast Ep. 121
Today on the podcast, I’m sharing an interview I did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as we talk all about employee advocacy. This episode is full of great reminders for any company thinking about establishing an employee advocacy program, reasons to start one, and tips to help convince your team or executives internally as to why it’s time to try it. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep121.mp3" title="Everything You Wanted to Know about Employee Advocacy - Podcast Ep. 121" … [Read more...]
How Cathay Pacific Built a Global Employee Advocacy Program – Podcast Ep. 115
This week I’m coming to you from Japan, and I’m talking to Dennis Owen, from Cathay Pacific. Today we’re talking about their extremely successful employee advocacy program, which Dennis launched simultaneously with their brand campaign “Life Well Traveled.” Dennis explains how he got the higher ups behind him, the platform they use, what kind of content is successful, and the rewards they give for engaging in the program. This is a great episode to listen to if you’ve been trying to figure out how to factor an employee advocacy program into your business plan. [smart_track_player … [Read more...]
Creating Employee Advocates with GaggleAMP – Podcast Ep 107
Today I’m talking with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. We discuss how employee advocacy has grown, and how you can get started doing employee advocacy if you haven’t tried it yet. Glenn will be present at the Social Tools Summit in just a few weeks and also hosts AMPlify, the employee advocacy conference, directly after the Social Tools Summit in Boston. [smart_track_player … [Read more...]
How Employee Advocacy and Social Selling Need Alignment Between Sales and Marketing Teams to Succeed – Podcast Ep. 94
For many companies, the time has come to encourage employee advocacy and get your sales team active on social. Back when I was working as a B2B sales executive, I was inspired by the Japanese tradition of omiyage, or souvenir, and tried to bring a valuable nugget of information every time I met with a client. That souvenir today is now content, and social selling will require a lot of it. On this week’s podcast, I talk about social selling and getting your sales and marketing teams to work together: marketing needs to create content for sales, and your sales team has to inform the … [Read more...]
CEOs: Employee Advocacy Gives You a Second Chance to Get Social
Much has been said about the need for CEOs to be more active in social media and how few of them are. It is safe to say that in 2015, social media, as a medium that is being consumed by the public in one form or another, is as mainstream of a media as television, radio, traditional media, and the Internet are. CEOs and executives shouldn't be on social media because someone told them they had to, and they certainly don't need to participate as often as I might. However, it is a strategic enough media that the leadership in any enterprise or company large or small should at least have a general … [Read more...]
How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP – Podcast Ep. 82
Today I’m in Boston at the offices of GaggleAMP with CEO and Founder Glenn Gaudet. GaggleAMP is an employee advocacy platform that allows you to take the social media marketing activities that you’re already doing and amplify that by leveraging your employees and other stakeholders, and allowing them to easily be part of your online marketing activities in a safe environment. Listen in to hear me and Glenn talk about starting GaggleAMP and how you can leverage your social employees. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-15T10_10_52-07_00.mp3" … [Read more...]
The Definitive Guide to Employee Advocacy – Podcast Ep. 69
I’ve got big news! My newest ebook is out, and it’s called Social Marketing: How to Build an Employee Advocacy Program. I co-authored this book with PeopleLinx, a platform that can help your business with social selling. I’ve been talking about this ebook for a while now, and I really think it’s the definitive book on employee advocacy. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-07-24T09_45_18-07_00.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" social_pinterest="true" … [Read more...]