I’m back! I’ve talked about keeping it real in your social and your content, and I want to keep it real. My goal is always to do this podcast regularly, but we’re all busy! Since the last podcast, I’ve traveled a lot, successfully launched the second Social Tools Summit in San Francisco in October, and went to a conference in South Africa. This episode is part one of a radio interview I did while I was there, and focuses on the value of social media and taking a step back and looking at the big picture. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep118.mp3" … [Read more...]
Announcing My New Ebook Maximizing LinkedIn for Business – Podcast Ep. 117
Today I’m coming to you from Clearwater, Florida, where I actually did this podcast episode as a Periscope broadcast. And while I do talk a little bit about Periscope in this episode, what I’m mostly discussing is my new ebook which just came out on Kindle. It’s called Maximizing LinkedIn for Business, and it came about from my visit to the LinkedIn Headquarters over a year and a half ago. Listen in to today’s episode for a rundown of what you can find in the ebook, and where you can get access to it. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep117.mp3" … [Read more...]
How to Refine Your Visual Voice and Engage on Instagram – Podcast Ep. 116
As you may remember, I’ve been in Japan these last few weeks, and I’ve been thinking a lot about the power of mobile. This week I want to talk about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original and organic on this platform. The beautiful thing about Instagram is it’s power to connect with people. So remember, don’t go for the hard sale on Instagram - instead, focus on personality, engagement, and authenticity. [smart_track_player … [Read more...]
How Cathay Pacific Built a Global Employee Advocacy Program – Podcast Ep. 115
This week I’m coming to you from Japan, and I’m talking to Dennis Owen, from Cathay Pacific. Today we’re talking about their extremely successful employee advocacy program, which Dennis launched simultaneously with their brand campaign “Life Well Traveled.” Dennis explains how he got the higher ups behind him, the platform they use, what kind of content is successful, and the rewards they give for engaging in the program. This is a great episode to listen to if you’ve been trying to figure out how to factor an employee advocacy program into your business plan. [smart_track_player … [Read more...]
Why It’s Time to Prune Your LinkedIn Connections – Podcast Ep. 114
When I first started speaking and blogging about social media, I focused on LinkedIn. But the platform has changed so much since the beginning, and of course our interactions and recommended use of it have evolved too. Today, I’m talking about pruning your LinkedIn connections. Not only is it important to comb through your current connections to edit out people who may not be relevant for you, but it’s also good to have some guidelines for accepting new requests. You want your LinkedIn to be curated so it’s productive, fun, and adds value to your life and business. [smart_track_player … [Read more...]
What Content Marketers Can Learn From Publishers – Podcast Ep. 112
This podcast was recorded at the Corporate Social Media Summit, where I moderated four different panels on social data, global social, social content creation, and social storytelling. In this episode, I chat with a speaker from the content creation panel, Saul Leal, the Director of the Family Share Network, a media group that owns Facebook pages, websites, and other social media accounts with many millions of fans. After chatting with him, I realized that content marketers need to take heed of the experience of publishers like the Family Share Network, who grew exclusively out of engagement … [Read more...]
How to Create a System for Your Content Marketing – Podcast Ep. 111
After a whirlwind month of ten speaking engagements in three different countries, I’m back to the podcast. And after talking with people all over the world about social media, today I want to talk about content. We all know how important content is, but with an oversaturated market, it’s important that the content you are creating and sharing is legendary! So why not leverage successful content you’ve already created and used in the past? This week is all about why you should be repurposing old content, and how to best go about using what you’ve already got as part of helping you create a … [Read more...]
How to Generate Leads from Facebook with TabSite – Podcast Ep. 110
This week, I’m coming to you from Victoria BC, where I’m speaking at Social Media Camp. Of course, I’ve run into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms like MailChimp, Infusionsoft, Canva, and Hootsuite, and it’s so easy to use. It’s a great way to grow your following, get shared on social networks, and engage with people. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep110.mp3" title="How to Generate Leads from … [Read more...]
My Best Social Media Advice? Ignore Everyone’s Social Media Advice. – Podcast Ep. 109
I’m coming to you this week from the Women’s Business Symposium, sponsored by Comerica Bank, and benefiting Girls, Inc. Last week, I held the event that I’ve been talking about for months, the Social Tools Summit. It really got me thinking about why it’s important to be unique in the world of business and social media. When I was planning the summit, I got lots of social media advice from my peers about how I should run the event. Yes, it’s good to listen to advice from peers and role models, but it’s also good to know that you don’t always have to take that advice. And, in fact, there's a lot … [Read more...]
The Value of Content Curation with Curata – Podcast Ep. 108
Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation easier and more effective. Curata can schedule content, build posts from relevant metadata, and even suggest images. Pawan also discusses the company’s history, the value of content curation, and the future of content curation and creation … [Read more...]
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