How to Use the New LinkedIn Publishing Platform

linkedin mountain view headquarters

Today I was finally given access to the new LinkedIn publishing platform, and as a result published my first post on the new platform in the same day entitled “How Will YOU Use the LinkedIn Publishing Platform?” To all those who have asked me how they can apply to be an Influencer on LinkedIn, the answer is now clear: Share your expertise and let the LinkedIn community decide. (Note: Every LinkedIn user will be able to access the platform soon, and when you can, LinkedIn will send you an email telling you as such and a pencil icon will appear in your status update box that you press to start publishing on LinkedIn.)

If you have never blogged before, the LinkedIn publishing platform gives you an extremely way to share your story with the world. You don’t have to worry about signing up on another website or dealing with complex issues like launching your own website. Furthermore, the process of publishing was extremely intuitive and easy-to-understand. In other words, there is no excuse NOT to use the LinkedIn publishing platform.

The challenge becomes the following:

  • If you have never blogged before but you want to improve your professional branding on LinkedIn, what should you blog about?
  • As a company, how can you leverage this new publishing platform for your social media marketing, social selling, or employee advocacy efforts?
  • If you are already a blogger or content creator, should you publish unique content on LinkedIn or … ?

The answers to all of these questions I have included in my first LinkedIn post. And, after you read this blog post, you will realize why I am not disclosing the answers in this blog post: I really want you to follow and engage with me both on my own website as well as within LinkedIn.

In other words, going forward, while I will continue to blog here as well as Maximize Social Business, I will also be blogging about topics that are unique to the LinkedIn demographic on LinkedIn itself.

That should give you as good of hint as any as to how to use the new LinkedIn publishing platform!

Please read my LinkedIn post and then tell me: How will YOU use the new publishing platform?


  1. says

    I am thankful to my coach/peer by introducing me to your link. Since many days i was shooting arrows in dark to know more about LinkedIn. I enjoyed in formations given by you. I would like to be in touch with you to learn more from you.I’ll be heartily grateful to you if you help me to keep abreast regarding various innovative developments.

  2. says

    Thanks Neal. I just got my approval today. As a blogger and speaker, I find this very exciting.

    Question, As someone who already does about three new blog posts per week, can I publish my blog post on the LinkedIn site, or should I only put exclusive content on this platform?

  3. says

    The best way to write a blog about your business is to be honest about the work your company does and describe it in your own words. Nothing customers like more than real things.

  4. says

    Congrats Neal . looking forward to your postings there ..

    You say:
    If you have never blogged before but you want to improve your professional branding on LinkedIn, what should you blog about?

    That is for me hard to understand, that people get access to the publishing platform and have never posted or written any blog. Here I doubt LinkedIn to see their writings as helpful for others.
    People may have an expertise, but being able to write should be a prerequisite here.

    Best regards


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