Just as social media permeates every corporate discipline and industry, so will every social media strategy plan created by any given company be unique to their business objectives, internal resources, culture, as well as many other factors. Hopefully readers of my blog will have already realized that there is no cookie cutter approach to any of this, so if someone offers you a downloadable social media strategy just by answering a few questions, you should be running for the hills - fast. I receive a lot of inquiries from companies as to how I work with them vis a vis helping them create a … [Read more...]
How to Use the New LinkedIn Publishing Platform
Today I was finally given access to the new LinkedIn publishing platform, and as a result published my first post on the new platform in the same day entitled "How Will YOU Use the LinkedIn Publishing Platform?" To all those who have asked me how they can apply to be an Influencer on LinkedIn, the answer is now clear: Share your expertise and let the LinkedIn community decide. (Note: Every LinkedIn user will be able to access the platform soon, and when you can, LinkedIn will send you an email telling you as such and a pencil icon will appear in your status update box that you press to start … [Read more...]
So, You Want to Become a Social Media Speaker?
I get asked by a lot of other social media professionals as to how to become a paid social media speaker, so I thought I would spend a minute to respond to a friend in blog post form so that I could share my thoughts with all of my blog readers. Being able to speak at conferences or in front of large numbers of people depends on a variety of factors. Describing my own journey in becoming a social media speaker is a good way at breaking down each of these factors for you to learn from. 1. (Local) Networking My first speaking "engagements" were from people who found me or heard about me … [Read more...]
Maximizing LinkedIn Audiobook Preview Giveaway
I'm looking forward to presenting at the New Media Expo (NMX) in Las Vegas on January, 2014 on the topic of Making Audio Books With Audible’s Audiobook Creation Exchange. I am a fan of audio based social media marketing, launching my own podcast Maximize Your Social earlier this year. You can find out all of the reasons why I started my podcast, appropriately, by listening to my first episode below! I am also a fan of audiobooks, making the strategic decision to publish my 2nd self-published book, Maximizing LinkedIn for Sales and Social Media Marketing, in audiobook form. I will be … [Read more...]
Are You Ready to Maximize Your Social?
Announcing the Maximize Your Social Giveaway! Maximize Your Social is the only book that helps guide your business through the process of creating, implementing, managing, and optimizing your social media strategy to maximize your social return on investment. With the publication of the book by Wiley recently on September 30, 2013, I wanted to offer a special giveaway to those that are interested in better leveraging social media for their business: The opportunity to allow me to help YOU maximize YOUR social! With that in mind, every participant in this contest will get access to an … [Read more...]
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