This week I’m talking about Pinterest. A lot of B2B businesses I know think Pinterest isn’t for them, and I must say, until recently I wouldn’t have disagreed. But recently I was looking at my analytics and saw that Pinterest was the third highest social platform sending traffic to my website. After taking a deeper look into Pinterest’s own analytics, I’m talking about why this network is a good platform, how to make Pinterest work for you. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-09T13_42_19-07_00.mp3" title="Debunking the Pinterest Myth - Podcast Ep. … [Read more...]
The Secret to Getting Content Featured in LinkedIn Pulse – Podcast Ep. 76
Is LinkedIn a critical tool for your business’ marketing? Discover the best practices on how to use LinkedIn as a professional as well as representing your business. Furthermore, learn how you can possibly get your content featured on LinkedIn’s publishing site called LinkedIn Pulse. Podcast #76 talks about the secret to do exactly that – increase your content’s value and get visibility in LinkedIn Pulse. The competition may be high but syndicating blog posts within LinkedIn is possible! You might wake up and see your most recent post get featured and shared within the demographics your … [Read more...]
It’s time to Ctrl-Alt-Delete How You View LinkedIn – Podcast Ep. 75
Before I blogged at Maximize Social Business, I had a blog called Windmill Networking, and before that blog, I had a Wordpress blog called Expert Answers to your Linkedin Questions which was launched through Linkedin. A lot of people know me as the Linkedin guy, but I don’t want to be a one trick pony, but today I do want to talk about Linkedin. Social media networks are always changing the rules and evolving. Linkedin is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on Linkedin … [Read more...]
How to Leverage Big Data to Optimize Your Social – Podcast Ep. 74
Today, I’m talking about how we can leverage big data to better use our social media platforms. By closely examining our analytics on a regular basis, we can make a bigger impact on social by noticing what kind of content works well and where. Listen in to learn about the concept of an anchor network and how to leverage big data through tools that analyze your own social presence. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-08-19T09_58_21-07_00.mp3" title="How to Leverage Big Data to Optimize Your Social - Podcast Ep. 74" social="true" social_twitter="true" … [Read more...]
Holistic Social Media 101: Asking the Right Social Media Questions – Podcast Ep. 73
Today, I want to talk about something that came up while I was having a conversation on a social network recently, and that is, are you asking the right questions? It’s so easy to get distracted by likes and reach and focus on the wrong things, and it’s important to remember to look at the big picture, especially when you may be managing a presence on multiple platforms and experimenting with your efforts. Listen in to hear my thoughts about taking a more holistic approach to social. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-08-12T09_17_18-07_00.mp3" … [Read more...]
Understanding the LinkedIn Publishing Audience – Podcast Ep. 72
Today I want to talk about understanding the audience for your Linkedin blog post. I had an aha moment this week about the Linkedin publishing platform, and it is really about whether you can just copy and paste the content you’re creating for your blog on to Linkedin, which plenty of people are doing, or whether you should be rewriting your content for this specific, unique audience. Listen in to hear my experience with publishing content on Linkedin and whether I think the Linkedin community needs its own content. [smart_track_player … [Read more...]
Neal’s Fave Social Media Productivity Tips & Tools – Podcast Ep. 71
On my blog this week we had a great post by the CEO and co-founder of MarketMeSuite, Tammy Kahn Fennell, about how to create a social media productivity plan, and it inspired me to share my thoughts on social media productivity, including some of my favorite tips and the tools I use. It’s important to think about your social media productivity and to have a plan because by optimizing your productivity, you can open up more time for engaging on social networks, which I think is a really important part of being on these platforms. [smart_track_player … [Read more...]
Is it Time for You (and Your Business) to Unplug from Social Media? – Podcast Ep. 70
Today I’m talking more about the personal side of social media, though the subject can also definitely apply to businesses. I recently have decided to unplug or pull back from certain social media platforms, and it got me thinking. You should always be thinking about why you’re on social media, why you’re on certain platforms, and evaluating your ROI. And if you’re not seeing the kind of return you’d like, maybe it’s time to unplug, take a break, or at least pull back from that platform. Listen in to hear why I unplugged from Foursquare, and why you might want to reevaluate your … [Read more...]
The Definitive Guide to Employee Advocacy – Podcast Ep. 69
I’ve got big news! My newest ebook is out, and it’s called Social Marketing: How to Build an Employee Advocacy Program. I co-authored this book with PeopleLinx, a platform that can help your business with social selling. I’ve been talking about this ebook for a while now, and I really think it’s the definitive book on employee advocacy. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-07-24T09_45_18-07_00.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" social_pinterest="true" … [Read more...]
Social Media Lessons Learned from the Japanese Countryside – Podcast Ep. 68
As you may know, I have been traveling a lot lately, and I realized that I didn’t record a podcast while I was in Japan, but I want to talk about what I did while I was there. My wife is Japanese, so we go to Japan every year mostly for pleasure, but I always mix a little business in. I did two events while in Japan, and I want to share those experiences with you because I think it really gives a clue as to what you need in social and where you might be going wrong with your own social program. [smart_track_player … [Read more...]
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