If you have been plugging away at social, creating content and doing it all organically, it may be the case that you still aren’t seeing any traction. This week, I’m giving you six ideas for getting your social media off the ground by describing one of my pre-sales social media consulting calls. From clarifying your message, to trying something new like affiliate marketing or paid social, this week is all about leveraging those aspects of social that you may have been avoiding. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-19T05_00_00-08_00.mp3" title="Want … [Read more...]
How to Use Social Media to Promote Your Content
Whether you are jumping on the content marketing bandwagon or are trying to figure out a way to leverage all of the digital assets that your company has acquired over the years, the next problem after content creation will be in the actual promotion of your content. How do you get the word out to your customers as well as prospective clients? Obviously, you begin by organically promoting it to your current client base through your website, newsletter, or whatever social media properties you might own. The reach of your website and newsletter, however, will be limited to your current … [Read more...]
What I’ve Learned in Building a New Social Media Community – Podcast Ep. 86
As I begin to launch my new website, the Social Media Center of Excellence, I’ve created a Facebook group to start building community. Groups are a great place to create that community and encourage participation. But what’s the etiquette and how do you get people engaged? This week I want to help you leverage what I’ve learned about building a new community, how to get people talking, and help you see the advantages of creating your own Facebook group. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-11T06_00_00-08_00.mp3" title="What I've Learned in Building a … [Read more...]
Protecting Your Content and Brand Equity in Social Media – Podcast Ep. 85
As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Today, I’m sharing my own experience as to how I deals with these issues, so I can help prepare you and your business for what may lie ahead for you as a content creator and a social media user. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-04T10_13_31-08_00.mp3" title="Protecting Your Content and Brand Equity in Social Media - Podcast Ep. 85" social="true" social_twitter="true" … [Read more...]
Rediscovering the Potential Business Value of Facebook Groups – Podcast Ep. 84
Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. The end of the year is a perfect time to re-evaluate, and think about trying those platforms that haven’t quite worked for you. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is the time to join me in rediscovering the potential business value of Facebook Groups. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-28T09_53_41-07_00.mp3" title="Rediscovering the Potential Business Value of … [Read more...]
Making the Instagram Transition from Personal to Business – Podcast Ep. 83
As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. This platform is purely visual, has lots of people engaging casually, and it has brought a sense authenticity back to social. Today, I introduce my own story of the why and how I am transitioning to use Instagram as a more integral part of my social media marketing - and why you should as well. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-24T09_01_49-07_00.mp3" title="Making the Instagram Transition from Personal to Business - … [Read more...]
How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP – Podcast Ep. 82
Today I’m in Boston at the offices of GaggleAMP with CEO and Founder Glenn Gaudet. GaggleAMP is an employee advocacy platform that allows you to take the social media marketing activities that you’re already doing and amplify that by leveraging your employees and other stakeholders, and allowing them to easily be part of your online marketing activities in a safe environment. Listen in to hear me and Glenn talk about starting GaggleAMP and how you can leverage your social employees. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-15T10_10_52-07_00.mp3" … [Read more...]
Creatures of Habit and The Business of Social Media – Podcast Ep. 80
We are creatures of habit. And sometimes, as a small business owner, you might need to make social media a part of your daily routine in order leverage the business of social media. In this episode, I’m talking about the options for how you can get social media done: making it a habit, hiring someone to help, or farming it out to an agency. None of these are necessarily bad, but I want to make sure you’re thinking about which is best for you, and if you’re someone doing social media on someone else’s behalf, I want you to think about the job you’re doing. [smart_track_player … [Read more...]
The Single Question to Help Guide Your Social Media Strategy – Podcast Ep. 79
This week I’m talking about the one question I always ask people that can really help guide their social media strategy. The question might surprise you, but it really is the simplest thing that can make a big impact on what content you’re creating and where you’re sharing it. I’ll give you a hint: it’s has a lot to do with your objective and who your customer is. Listen in to today’s episode to find out more and answer this question for yourself. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-23T08_00_08-07_00.mp3" title="The Single Question to Help Guide … [Read more...]
The Importance of Consistency (and How It Relates to Paid Social) in Social Media – Podcast Ep. 78
In today’s episode, I’m talking about consistency and why it’s so important in social media. You’d be amazed at how often I still get asked questions like, “How do you get a significant following?” “How do you build engagement?” “How do you get more ROI?” It’s all about consistency, being reliably engaged, sharing content, posting, liking, and following. This is how, over time, you build a larger and engaged audience for you and your business. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-16T15_19_46-07_00.mp3" title="The Importance of Consistency (and How It … [Read more...]
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