Today I’m coming to you from Clearwater, Florida, where I actually did this podcast episode as a Periscope broadcast. And while I do talk a little bit about Periscope in this episode, what I’m mostly discussing is my new ebook which just came out on Kindle. It’s called Maximizing LinkedIn for Business, and it came about from my visit to the LinkedIn Headquarters over a year and a half ago. Listen in to today’s episode for a rundown of what you can find in the ebook, and where you can get access to it. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep117.mp3" … [Read more...]
Why It’s Time to Prune Your LinkedIn Connections – Podcast Ep. 114
When I first started speaking and blogging about social media, I focused on LinkedIn. But the platform has changed so much since the beginning, and of course our interactions and recommended use of it have evolved too. Today, I’m talking about pruning your LinkedIn connections. Not only is it important to comb through your current connections to edit out people who may not be relevant for you, but it’s also good to have some guidelines for accepting new requests. You want your LinkedIn to be curated so it’s productive, fun, and adds value to your life and business. [smart_track_player … [Read more...]
7 Reasons Why LinkedIn Should Become Your New CRM – Podcast Ep. 99
Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than CRM tools that are already out there. After collecting boxes of business cards for many years, I decided it was time to take the plunge and use it as my CRM. In this week’s episode, I explain why you should do the same. [smart_track_player … [Read more...]
LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn? – Podcast Ep. 90
Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or …? It’s time to take into consideration your target audience, the potential traffic to your website, conversions, and how search engines will process duplicate content. Once people are on your website, you all need to think about the user interface, products, and services. This week, I respond to this popular question point blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing. [smart_track_player … [Read more...]
The Secret to Getting Content Featured in LinkedIn Pulse – Podcast Ep. 76
Is LinkedIn a critical tool for your business’ marketing? Discover the best practices on how to use LinkedIn as a professional as well as representing your business. Furthermore, learn how you can possibly get your content featured on LinkedIn’s publishing site called LinkedIn Pulse. Podcast #76 talks about the secret to do exactly that – increase your content’s value and get visibility in LinkedIn Pulse. The competition may be high but syndicating blog posts within LinkedIn is possible! You might wake up and see your most recent post get featured and shared within the demographics your … [Read more...]
It’s time to Ctrl-Alt-Delete How You View LinkedIn – Podcast Ep. 75
Before I blogged at Maximize Social Business, I had a blog called Windmill Networking, and before that blog, I had a Wordpress blog called Expert Answers to your Linkedin Questions which was launched through Linkedin. A lot of people know me as the Linkedin guy, but I don’t want to be a one trick pony, but today I do want to talk about Linkedin. Social media networks are always changing the rules and evolving. Linkedin is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on Linkedin … [Read more...]
How to Use the New LinkedIn Publishing Platform
Today I was finally given access to the new LinkedIn publishing platform, and as a result published my first post on the new platform in the same day entitled "How Will YOU Use the LinkedIn Publishing Platform?" To all those who have asked me how they can apply to be an Influencer on LinkedIn, the answer is now clear: Share your expertise and let the LinkedIn community decide. (Note: Every LinkedIn user will be able to access the platform soon, and when you can, LinkedIn will send you an email telling you as such and a pencil icon will appear in your status update box that you press to start … [Read more...]