Today I’m mixing it up with an interview as I get ready to hit the road again in the next couple of months. I’m talking to someone who I’m excited to meet at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep128.mp3" title="How Harvard Medical School Does Visual … [Read more...]

Today I want to talk about something I haven’t talked about before: growth hacking, or specifically hacking your social media growth. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I’ve had a few companies reach out to me for advice on this subject, and I was recently asked what my first steps to start building a big presence would be. The ten tips I’m talking about today are great not only for social media newbies, but also for folks who maybe need to take a step back and make sure they haven’t missed these … [Read more...]

Today’s show is about something I’m very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep126.mp3" … [Read more...]

Not long ago I did an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today I’m going to share some of the questions I answered during that session because I thought maybe if one person is asking me this, other people are having these same questions. Listen in to hear me talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep125.mp3" title="Ask Me Anything: The Answers to Your … [Read more...]

Happy new year and welcome to the first solo episode of 2016. I’ve been thinking a lot about skills of the best social media marketers, and what I’m going to be focusing on this year. My answer is focus: as social media marketers, we wear lots of hats, and the only way to maintain a strategic approach is the ability to focus and keep on track. Listen in to hear how I keep focused, and why focusing on your business objective is crucial to your success. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep124.mp3" title="My Social Media Theme for 2016: Focus - Podcast … [Read more...]

The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. Today I’m talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of our live streaming for the Social Tools Summit. Listen in as I go a little deeper with Chad, discussing how and why live streaming video is an essential part of content marketing. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep122.mp3" title="Live Streaming: An Essential Component of Content Marketing - Podcast Ep. 122" social="true" … [Read more...]

Today I want to talk about how to reach out to social media influencers, bloggers, and anyone else you want to cover your story. It’s important to remember that these social media influencers are busy people, and you’re asking them to take time to use your product, and maybe even tweet or write about it - time isn’t free! Listen in to learn how to build a connection, what you can and should offer them, and how to make the relationship last by involving them in your content and programs. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep120.mp3" title="How to Reach … [Read more...]

I recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of my interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be like if we could start over with social media. What would we do differently? Would we change our priorities? You’ll also hear more about my story and how I got to where I am, as well as an entertaining countdown of questions. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep119.mp3" title="Rediscovering the Value of Social … [Read more...]