This podcast was recorded at the Corporate Social Media Summit, where I moderated four different panels on social data, global social, social content creation, and social storytelling. In this episode, I chat with a speaker from the content creation panel, Saul Leal, the Director of the Family Share Network, a media group that owns Facebook pages, websites, and other social media accounts with many millions of fans. After chatting with him, I realized that content marketers need to take heed of the experience of publishers like the Family Share Network, who grew exclusively out of engagement … [Read more...]
The Value of Content Curation with Curata – Podcast Ep. 108
Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation easier and more effective. Curata can schedule content, build posts from relevant metadata, and even suggest images. Pawan also discusses the company’s history, the value of content curation, and the future of content curation and creation … [Read more...]
How to Use Social Media to Promote Your Content
Whether you are jumping on the content marketing bandwagon or are trying to figure out a way to leverage all of the digital assets that your company has acquired over the years, the next problem after content creation will be in the actual promotion of your content. How do you get the word out to your customers as well as prospective clients? Obviously, you begin by organically promoting it to your current client base through your website, newsletter, or whatever social media properties you might own. The reach of your website and newsletter, however, will be limited to your current … [Read more...]