Is LinkedIn a critical tool for your business’ marketing? Discover the best practices on how to use LinkedIn as a professional as well as representing your business. Furthermore, learn how you can possibly get your content featured on LinkedIn’s publishing site called LinkedIn Pulse. Podcast #76 talks about the secret to do exactly that – increase your content’s value and get visibility in LinkedIn Pulse. The competition may be high but syndicating blog posts within LinkedIn is possible! You might wake up and see your most recent post get featured and shared within the demographics your … [Read more...]
Understanding the LinkedIn Publishing Audience – Podcast Ep. 72
Today I want to talk about understanding the audience for your Linkedin blog post. I had an aha moment this week about the Linkedin publishing platform, and it is really about whether you can just copy and paste the content you’re creating for your blog on to Linkedin, which plenty of people are doing, or whether you should be rewriting your content for this specific, unique audience. Listen in to hear my experience with publishing content on Linkedin and whether I think the Linkedin community needs its own content. [smart_track_player … [Read more...]