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How Likeable Hub Helps Businesses Capture the Benefits of Social – Podcast Ep. 105

April 27, 2015 by Neal Schaffer Leave a Comment

Today I’m introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Hub. I’m talking to Nicole Kroese, the Director of Marketing and Partnerships from Likeable Local, about all the things Likeable Hub can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social … [Read more...]

Filed Under: Podcast, Social Media Tools Tagged With: Dashboard, Likeable, Likeable Hub, Likeable Local, Management, Nicole Kroese, Social Media

Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram – Podcast Ep. 102

April 7, 2015 by Neal Schaffer 1 Comment

Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram

I met all kinds of great people at the Social Media Marketing World event in San Diego last week, and I’m excited to share this interview with you. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook, Twitter, and soon Instagram as well. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Lucky for us, Emeric is going to be joining us at the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric … [Read more...]

Filed Under: Podcast, Social Media Tools Tagged With: Agora Pulse, Dashboard, Engagement, Facebook, marketing, SMMW15, Social Media, Social Media Marketing World, Social Tools Summit, Tools, Twitter

From the CeBIT Global Conferences 2015: The Role of IT in Social Media – Podcast Ep. 100

March 25, 2015 by Neal Schaffer 4 Comments

From the CeBIT Global Conferences 2015: The Role of IT in Social Media

This week is a special episode, recorded at the CeBIT Global Conferences (CGC) in Hannover, Germany. I spoke and participated in this great event, and I had such a good time sitting down to speak with Ingo Stoll about the role information technology can play in social media. This episode takes a step back from my usual more applicable advice and looks at the bigger picture, including the current state of social media, and the future of the industry. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep100.mp3" title="From the CeBIT Global Conferences 2015: The Role of … [Read more...]

Filed Under: Podcast, Social Media Speaking Events Tagged With: CeBIT Global Conference, CeBIT Global Conference 2015, Conference, Events, Information Technology, IT, marketing, Social Media, Social Media Marketing

There are Options: How to Help Your Small Business with Social Media – Podcast Ep. 97

February 11, 2015 by Neal Schaffer 3 Comments

I get a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level. [smart_track_player … [Read more...]

Filed Under: Podcast Tagged With: agency, consultant, messaging, Small business, Social Media, virtual assistant

Creatures of Habit and The Business of Social Media – Podcast Ep. 80

October 1, 2014 by Neal Schaffer Leave a Comment

Creatures of Habit and The Business of Social Media

We are creatures of habit. And sometimes, as a small business owner, you might need to make social media a part of your daily routine in order leverage the business of social media. In this episode, I’m talking about the options for how you can get social media done: making it a habit, hiring someone to help, or farming it out to an agency. None of these are necessarily bad, but I want to make sure you’re thinking about which is best for you, and if you’re someone doing social media on someone else’s behalf, I want you to think about the job you’re doing. [smart_track_player … [Read more...]

Filed Under: Podcast Tagged With: agency, Content, habit, Small business, Social Media, Voice

The Single Question to Help Guide Your Social Media Strategy – Podcast Ep. 79

September 23, 2014 by Neal Schaffer Leave a Comment

This week I’m talking about the one question I always ask people that can really help guide their social media strategy. The question might surprise you, but it really is the simplest thing that can make a big impact on what content you’re creating and where you’re sharing it. I’ll give you a hint: it’s has a lot to do with your objective and who your customer is. Listen in to today’s episode to find out more and answer this question for yourself. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-23T08_00_08-07_00.mp3" title="The Single Question to Help Guide … [Read more...]

Filed Under: Podcast, Social Media Strategy Tagged With: audience, conversion, customer, leads, objective, Social Media, Social Media Marketing

Debunking the Pinterest Myth – Podcast Ep. 77

September 9, 2014 by Neal Schaffer Leave a Comment

Debunking the Pinterest Myth - Podcast Ep. 76

This week I’m talking about Pinterest. A lot of B2B businesses I know think Pinterest isn’t for them, and I must say, until recently I wouldn’t have disagreed. But recently I was looking at my analytics and saw that Pinterest was the third highest social platform sending traffic to my website. After taking a deeper look into Pinterest’s own analytics, I’m talking about why this network is a good platform, how to make Pinterest work for you. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-09T13_42_19-07_00.mp3" title="Debunking the Pinterest Myth - Podcast Ep. … [Read more...]

Filed Under: Podcast Tagged With: analytics, Business, customers, marketing, Pinterest, Social Media

How to Leverage Big Data to Optimize Your Social – Podcast Ep. 74

August 19, 2014 by Neal Schaffer Leave a Comment

Today, I’m talking about how we can leverage big data to better use our social media platforms. By closely examining our analytics on a regular basis, we can make a bigger impact on social by noticing what kind of content works well and where. Listen in to learn about the concept of an anchor network and how to leverage big data through tools that analyze your own social presence. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-08-19T09_58_21-07_00.mp3" title="How to Leverage Big Data to Optimize Your Social - Podcast Ep. 74" social="true" social_twitter="true" … [Read more...]

Filed Under: Podcast Tagged With: analytics, big data, Dashboard, network, Social Media, Traffic

Neal’s Fave Social Media Productivity Tips & Tools – Podcast Ep. 71

August 1, 2014 by Neal Schaffer Leave a Comment

Neal's Fave Social Media Productivity Tips & Tools - Podcast Ep. 71

On my blog this week we had a great post by the CEO and co-founder of MarketMeSuite, Tammy Kahn Fennell, about how to create a social media productivity plan, and it inspired me to share my thoughts on social media productivity, including some of my favorite tips and the tools I use. It’s important to think about your social media productivity and to have a plan because by optimizing your productivity, you can open up more time for engaging on social networks, which I think is a really important part of being on these platforms. [smart_track_player … [Read more...]

Filed Under: Podcast Tagged With: activity, Engagement, optimize, productivity, Social Media

Is it Time for You (and Your Business) to Unplug from Social Media? – Podcast Ep. 70

July 30, 2014 by Neal Schaffer Leave a Comment

Today I’m talking more about the personal side of social media, though the subject can also definitely apply to businesses. I recently have decided to unplug or pull back from certain social media platforms, and it got me thinking. You should always be thinking about why you’re on social media, why you’re on certain platforms, and evaluating your ROI. And if you’re not seeing the kind of return you’d like, maybe it’s time to unplug, take a break, or at least pull back from that platform. Listen in to hear why I unplugged from Foursquare, and why you might want to reevaluate your … [Read more...]

Filed Under: Podcast Tagged With: Facebook, Foursquare, ROI, Social Media, Twitter, unplug

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