Today I want to talk about understanding the audience for your Linkedin blog post. I had an aha moment this week about the Linkedin publishing platform, and it is really about whether you can just copy and paste the content you’re creating for your blog on to Linkedin, which plenty of people are doing, or whether you should be rewriting your content for this specific, unique audience. Listen in to hear my experience with publishing content on Linkedin and whether I think the Linkedin community needs its own content. [smart_track_player … [Read more...]
The Definitive Guide to Employee Advocacy – Podcast Ep. 69
I’ve got big news! My newest ebook is out, and it’s called Social Marketing: How to Build an Employee Advocacy Program. I co-authored this book with PeopleLinx, a platform that can help your business with social selling. I’ve been talking about this ebook for a while now, and I really think it’s the definitive book on employee advocacy. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-07-24T09_45_18-07_00.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" social_pinterest="true" … [Read more...]