Today’s show is about something I’m very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep126.mp3" … [Read more...]
Ask Me Anything: The Answers to Your Social Media Questions – Podcast Ep. 125
Not long ago I did an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today I’m going to share some of the questions I answered during that session because I thought maybe if one person is asking me this, other people are having these same questions. Listen in to hear me talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep125.mp3" title="Ask Me Anything: The Answers to Your … [Read more...]
Rediscovering the Value of Social Media for Business – in South Africa – Part Two – Podcast Ep. 119
I recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of my interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be like if we could start over with social media. What would we do differently? Would we change our priorities? You’ll also hear more about my story and how I got to where I am, as well as an entertaining countdown of questions. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep119.mp3" title="Rediscovering the Value of Social … [Read more...]
Rediscovering the Value of Social Media for Business – in South Africa – Part One – Podcast Ep. 118
I’m back! I’ve talked about keeping it real in your social and your content, and I want to keep it real. My goal is always to do this podcast regularly, but we’re all busy! Since the last podcast, I’ve traveled a lot, successfully launched the second Social Tools Summit in San Francisco in October, and went to a conference in South Africa. This episode is part one of a radio interview I did while I was there, and focuses on the value of social media and taking a step back and looking at the big picture. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep118.mp3" … [Read more...]
How to Generate Leads from Facebook with TabSite – Podcast Ep. 110
This week, I’m coming to you from Victoria BC, where I’m speaking at Social Media Camp. Of course, I’ve run into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms like MailChimp, Infusionsoft, Canva, and Hootsuite, and it’s so easy to use. It’s a great way to grow your following, get shared on social networks, and engage with people. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep110.mp3" title="How to Generate Leads from … [Read more...]
Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram – Podcast Ep. 102
I met all kinds of great people at the Social Media Marketing World event in San Diego last week, and I’m excited to share this interview with you. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook, Twitter, and soon Instagram as well. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Lucky for us, Emeric is going to be joining us at the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric … [Read more...]
Restarting Your Social Media Strategy for 2015 – Podcast Ep. 92
Is your social media strategy stuck in "2011 social media?" Inspired by sitting in a traffic jam himself, this week I focus on helping you audit your social media strategy and social presence in general for the new year. Explaining the importance of examining your current metrics, I encourage you to try new platforms and new formats on those platforms. Let me help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015 and beyond. [smart_track_player … [Read more...]
What I’ve Learned in Building a New Social Media Community – Podcast Ep. 86
As I begin to launch my new website, the Social Media Center of Excellence, I’ve created a Facebook group to start building community. Groups are a great place to create that community and encourage participation. But what’s the etiquette and how do you get people engaged? This week I want to help you leverage what I’ve learned about building a new community, how to get people talking, and help you see the advantages of creating your own Facebook group. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-11-11T06_00_00-08_00.mp3" title="What I've Learned in Building a … [Read more...]
Rediscovering the Potential Business Value of Facebook Groups – Podcast Ep. 84
Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. The end of the year is a perfect time to re-evaluate, and think about trying those platforms that haven’t quite worked for you. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is the time to join me in rediscovering the potential business value of Facebook Groups. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-10-28T09_53_41-07_00.mp3" title="Rediscovering the Potential Business Value of … [Read more...]
Is it Time for You (and Your Business) to Unplug from Social Media? – Podcast Ep. 70
Today I’m talking more about the personal side of social media, though the subject can also definitely apply to businesses. I recently have decided to unplug or pull back from certain social media platforms, and it got me thinking. You should always be thinking about why you’re on social media, why you’re on certain platforms, and evaluating your ROI. And if you’re not seeing the kind of return you’d like, maybe it’s time to unplug, take a break, or at least pull back from that platform. Listen in to hear why I unplugged from Foursquare, and why you might want to reevaluate your … [Read more...]