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My Answers to Your Top 10 Social Media Questions

March 5, 2015 by Neal Schaffer 1 Comment

My Answers to Your Top 10 Social Media Questions

The German social media and SEO tool company, Linkbird, recently reached out to me for an interview on all things social media. I had them ask me their top 10 social media questions, and what they asked me represent a lot of the same questions that I get asked in general. You'll have to read the entire Neal Schaffer interview on social media strategy here, but I've included a preview with the top 10 social media questions I was asked and a brief portion of my answer. 1. What does it take to become a ‘Forbes Top 50 Social Media Power Influencer’? The number one thing you need to do to … [Read more...]

Filed Under: Social Media Strategy

Restarting Your Social Media Strategy for 2015 – Podcast Ep. 92

December 24, 2014 by Neal Schaffer 4 Comments

Is your social media strategy stuck in "2011 social media?" Inspired by sitting in a traffic jam himself, this week I focus on helping you audit your social media strategy and social presence in general for the new year. Explaining the importance of examining your current metrics, I encourage you to try new platforms and new formats on those platforms. Let me help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015 and beyond. [smart_track_player … [Read more...]

Filed Under: Podcast, Social Media Strategy Tagged With: 2015, Audit, Facebook, Instagram, Metrics, Networks, SlideShare, Snapchat, Visual, Visual Content

The Single Question to Help Guide Your Social Media Strategy – Podcast Ep. 79

September 23, 2014 by Neal Schaffer Leave a Comment

This week I’m talking about the one question I always ask people that can really help guide their social media strategy. The question might surprise you, but it really is the simplest thing that can make a big impact on what content you’re creating and where you’re sharing it. I’ll give you a hint: it’s has a lot to do with your objective and who your customer is. Listen in to today’s episode to find out more and answer this question for yourself. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/2014-09-23T08_00_08-07_00.mp3" title="The Single Question to Help Guide … [Read more...]

Filed Under: Podcast, Social Media Strategy Tagged With: audience, conversion, customer, leads, objective, Social Media, Social Media Marketing

How I Help Companies Create a Unique Social Media Strategy Plan

April 21, 2014 by Neal Schaffer 9 Comments

how to create social media strategy

Just as social media permeates every corporate discipline and industry, so will every social media strategy plan created by any given company be unique to their business objectives, internal resources, culture, as well as many other factors. Hopefully readers of my blog will have already realized that there is no cookie cutter approach to any of this, so if someone offers you a downloadable social media strategy just by answering a few questions, you should be running for the hills - fast. I receive a lot of inquiries from companies as to how I work with them vis a vis helping them create a … [Read more...]

Filed Under: Social Media Strategy

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