Today I was finally given access to the new LinkedIn publishing platform, and as a result published my first post on the new platform in the same day entitled “How Will YOU Use the LinkedIn Publishing Platform?” To all those who have asked me how they can apply to be an Influencer on LinkedIn, the answer is now clear: Share your expertise and let the LinkedIn community decide. (Note: Every LinkedIn user will be able to access the platform soon, and when you can, LinkedIn will send you an email telling you as such and a pencil icon will appear in your status update box that you press to start publishing on LinkedIn.)
If you have never blogged before, the LinkedIn publishing platform gives you an extremely way to share your story with the world. You don’t have to worry about signing up on another website or dealing with complex issues like launching your own website. Furthermore, the process of publishing was extremely intuitive and easy-to-understand. In other words, there is no excuse NOT to use the LinkedIn publishing platform.
The challenge becomes the following:
- If you have never blogged before but you want to improve your professional branding on LinkedIn, what should you blog about?
- As a company, how can you leverage this new publishing platform for your social media marketing, social selling, or employee advocacy efforts?
- If you are already a blogger or content creator, should you publish unique content on LinkedIn or … ?
The answers to all of these questions I have included in my first LinkedIn post. And, after you read this blog post, you will realize why I am not disclosing the answers in this blog post: I really want you to follow and engage with me both on my own website as well as within LinkedIn.
In other words, going forward, while I will continue to blog here as well as Maximize Social Business, I will also be blogging about topics that are unique to the LinkedIn demographic on LinkedIn itself.
That should give you as good of hint as any as to how to use the new LinkedIn publishing platform!
Please read my LinkedIn post and then tell me: How will YOU use the new publishing platform?
Michael Logan says
Thanks Neal, I am very intrigued by this Linkedin tool, and looking forward to using it.
Neal Schaffer says
Thanks Michael. I’ll continue to update my experience with the tool as we move forward!
dharam bindra says
I am thankful to my coach/peer by introducing me to your link. Since many days i was shooting arrows in dark to know more about LinkedIn. I enjoyed in formations given by you. I would like to be in touch with you to learn more from you.I’ll be heartily grateful to you if you help me to keep abreast regarding various innovative developments.
Neal Schaffer says
Glad to be of help!
Brent Kelly says
Thanks Neal. I just got my approval today. As a blogger and speaker, I find this very exciting.
Question, As someone who already does about three new blog posts per week, can I publish my blog post on the LinkedIn site, or should I only put exclusive content on this platform?
Neal Schaffer says
Congrats Brent! As for your question, the answer is here: https://www.linkedin.com/today/post/article/20140307013745-235001-how-will-you-use-the-linkedin-publishing-platform
Dharam Bindra says
Dear, thanks for your love,care and support–dharambindra
alexandranicola says
The power of example is the strongest of them tools. Nice article.
Neal Schaffer says
Appreciate that comment Alexandra – thank you!
Arjun says
The best way to write a blog about your business is to be honest about the work your company does and describe it in your own words. Nothing customers like more than real things.
Neal Schaffer says
Agree 100% Arjun!
Edwin B Cohen says
Honestly, it’s about authenticity, not about positioning, ie image enhancement.
Karin Sebelin ♥ ♥ ♥ (@karin_sebelin) says
Congrats Neal . looking forward to your postings there ..
You say:
If you have never blogged before but you want to improve your professional branding on LinkedIn, what should you blog about?
That is for me hard to understand, that people get access to the publishing platform and have never posted or written any blog. Here I doubt LinkedIn to see their writings as helpful for others.
People may have an expertise, but being able to write should be a prerequisite here.
Best regards
Karin
Neal Schaffer says
Thanks Karin – and I agree 100%! It’s time for professionals to voice their experience and expertise to help others and improve their personal branding!
Dharamvir Bindra says
YES i want to publish my work with LinkedIn. Please, give me details.
Neal Schaffer says
Hi Dharmavir, in addition to this post, please see other posts that I’ve published directly on LinkedIn which can help you: https://www.linkedin.com/today/author/235001-Neal-Schaffer
Dharamvir Bindra says
I know you Mr.Karin. My memory is so sharp that if i interact with some one and after a long time his recorded voice is broadcast ed i can immediately recollect the person. Have you read about Prithee RAJ cHAUHAN . he had a poet friend who had a gifted quality to locate the voice from a distance that is known as shabad bhedi ban on this concept drone missiles are fired.
Dharamvir Bindra says
Mr Karin please stop this hide and seek game and let me proceed further.
Alejandro G. Rodriguez says
I have Linkedin platform in Spanish, so I know all the new features come late for me, but this new feature is still absent in my profile. I am eager to use this tool.
Neal Schaffer says
I’m sure it will be coming soon Alejandro – but I would still use the link I mentioned in http://maximizeyoursocial.com/how-to-apply-for-early-access-for-new-linkedin-publishing-platform-171/ to apply for early access!
Alejandro G. Rodriguez says
Thanks, as you said I´ll wait, but to apply for early access! is no more. The waitlist is closed now.
Neal Schaffer says
Bummer Alejandro!
Dharamvir Bindra says
Thanks for sending me this information.
Neal Schaffer says
You’re very welcome!
Dharamvir Bindra says
Hi Neal,
Today is ” Autumn Equinox”. Equinox comes only twice in a year.
Please, be in touch till next equinox.
Dharamvir Bindra says
My journey is on through thick’s and thins.
funkyfreshmohn says
I believe the first sentence in the second paragraph is missing a word. I don’t mention this to be “one of those people”, but because your words are important and I assume you want them to be published correctly. Even if the post is a couple years old.
Thanks for sharing this info. I plan on using this platform soon.
Neal Schaffer says
You’re absolutely correct – thanks for the feedback!