I recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of my interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be like if we could start over with social media. What would we do differently? Would we change our priorities? You’ll also hear more about my story and how I got to where I am, as well as an entertaining countdown of questions.

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In This Episode:

• What social network is best for you? It depends on whether you’re B2B or direct to consumers
• The importance of Instagram and Pinterest for ecommerce businesses
• Why you have to change your tone for the different platforms
• It’s worth taking the extra time to create specific messages for each platform
• How Facebook is now an old person’s network, and how that might change
• The demographic of Google+ is predominantly male, very techy
• My background in technology sales, business development, and marketing
• My experience with selling something that someone has never heard of in Japan, China, and Korea, and making that business successful in the market
• What happened when I moved back to the U.S. and build a network
• How I started using Linkedin as a business tool
• Why I started my blog
• What happened when I lost my job, and why I started my own business
• How I started writing my first book and started speaking
• How I launched my consulting business
• The background of my passion for educating
• Some of the achievements I’ve gotten with my business
• China uses Facebook more as a Linkedin kind of network
• How the most popular networks are different around the world and in different countries
• Why social media should be taught in school
• How companies that are successful on social media have really found their community and served that community, and even allowed that community to help them make choices about products, like Zappos
• Why some people do research about production on social media
• Time is money, and for a little money you can get massive brand awareness in a targeted community with paid social

Resources & Links:

• Learn how B2B businesses can use Instagram
• How to create an Instagram strategy for your business
• Read about how your business can get started on Pinterest
• How to get your customers involved in your content marketing
• Learn more about the top social media networks in China

Check Out All of My Podcasts!

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