How to Apply for Early Access for the New LinkedIn Publishing Platform

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how to apply early access LinkedIn publishing platfform

One of the most exciting new developments this year in social media marketing has been the release of the new LinkedIn publishing platform to the public. I’ve already blogged about how I recommend you use the new LinkedIn publishing platform as well as created a how-to video showing you step-by-step instructions of how to create your first post, which I will embed here for you to view if you haven’t seen it already:

 

Most that have already published on the platform have been pleasantly surprised by the number of views that your content will receive. I have received thousands of views on each of my own posts (you can view them all here), and fellow social media consultant Jeff Bullas recently wrote how he received 160,000 views of his content in 24 hours! LinkedIn is a popular platform that more professionals are going to as a news source, so now is the time to make sure you take advantage of the opportunity and ensure that your content be seen by this lucrative demographic!

Some of you don’t need convincing and are wondering 1) if they have access or not to the publishing platform and 2) how to apply for early access if they don’t have access.

Let’s answer question number one. Navigate to the home page and look at where you would normally  post a status update at the top of the page. Once you do you should see something like my own status update box before. If you have access to the publishing platform, you should be able to see a pencil icon right to the left of the paperclip as mine shows. You simply need to press on the pencil icon to access your new LinkedIn publishing platform page. If you don’t see the pencil icon, you will need to apply for early access. Keep reading.

how to apply for early access on the LinkedIn publishing platform

For those of you who don’t have access yet, you can keep waiting for LinkedIn to roll it out to all of its users. Or you can try to accelerate things by applying for early access. Clicking on the image below will take you directly to the pictured form where you can apply for early access:

Official form to apply for early access on LinkedIn's publishing platform.

Is there a cost to this? Absolutely not! But there is one catch: You will need to provide “examples of professional content you have written” by way of sharing two URLs. If you haven’t blogged before, you might want to get two blog posts published on your own blog or as a guest blog post before applying.

Have you already applied for early access to the new LinkedIn publishing platform? Have you been successful blogging there so far? Has your application been rejected? Please do share your experience from which we can all learn!

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Comments

  1. Mikal says

    While I do see the value of using this platform for news and information, I’ve always been skeptical about creating content for a medium I have no control over. What are your thoughts on “signing away” your pieces in order to create trust and brand recognition on a platform that will have to continually be fed to maintain that trust and recognition?

    • says

      If you had a chance to guest blog post on Fortune Magazine, would you do it? LinkedIn is no Fortune Magazine, but it does have an extremely influential demographic. So, if you look at it that way, I think the benefits outweigh the potential disadvantages.

  2. says

    Thank you for this post! I sent my application in tonight and look forward to hearing back from LinkedIN. I’ve been patiently waiting my turn, but hope this speeds things up! I’ll keep you posted on the experience, but I do agree with your advice above – especially for folks in a marketing field. I don’t understand why you wouldn’t want to have your posts on your LinkedIN as examples of your work.

  3. says

    I applied about a fortnight ago after reading Jeff Bullas’s post on the same. I have a blog, actually 2 as well as articles published on Ezine. Sad to say, no news on the acceptance or rejection of my application. Should I apply again?

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