I’m back! I’ve talked about keeping it real in your social and your content, and I want to keep it real. My goal is always to do this podcast regularly, but we’re all busy! Since the last podcast, I’ve traveled a lot, successfully launched the second Social Tools Summit in San Francisco in October, and went to a conference in South Africa. This episode is part one of a radio interview I did while I was there, and focuses on the value of social media and taking a step back and looking at the big picture. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep118.mp3" … [Read more...]

  As you may remember, I’ve been in Japan these last few weeks, and I’ve been thinking a lot about the power of mobile. This week I want to talk about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original and organic on this platform. The beautiful thing about Instagram is it’s power to connect with people. So remember, don’t go for the hard sale on Instagram - instead, focus on personality, engagement, and authenticity. [smart_track_player … [Read more...]

After a whirlwind month of ten speaking engagements in three different countries, I’m back to the podcast. And after talking with people all over the world about social media, today I want to talk about content. We all know how important content is, but with an oversaturated market, it’s important that the content you are creating and sharing is legendary! So why not leverage successful content you’ve already created and used in the past? This week is all about why you should be repurposing old content, and how to best go about using what you’ve already got as part of helping you create a … [Read more...]

This week, I’m coming to you from Victoria BC, where I’m speaking at Social Media Camp. Of course, I’ve run into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms like MailChimp, Infusionsoft, Canva, and Hootsuite, and it’s so easy to use. It’s a great way to grow your following, get shared on social networks, and engage with people. [smart_track_player url="http://traffic.libsyn.com/maximizeyoursocial/sbu_ep110.mp3" title="How to Generate Leads from … [Read more...]

I’m coming to you this week from the Women’s Business Symposium, sponsored by Comerica Bank, and benefiting Girls, Inc. Last week, I held the event that I’ve been talking about for months, the Social Tools Summit. It really got me thinking about why it’s important to be unique in the world of business and social media. When I was planning the summit, I got lots of social media advice from my peers about how I should run the event. Yes, it’s good to listen to advice from peers and role models, but it’s also good to know that you don’t always have to take that advice. And, in fact, there's a lot … [Read more...]