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Welcome to the Maximize Your Social podcast, a social media podcast that is your resource for approximately 10-minute sound bites on how you and your business can better leverage social media. This social media podcast is personally recorded by myself, and while I do feature interviews some time, more often they are based on experiences of actual clients I deal with or questions I received. If there is something you want me to cover on this podcast, or want to be interviewed yourself, please contact me.
All episodes are featured with the most recent being on top.
#85: Want to Improve Your Social? Start with These Six Ideas
Neal describes a pre-sales social media consulting call with six ideas to improve your social media that go above and beyond your social media.
#84: What I’ve Learned in Building a New Social Media Community
Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media – and how you can leverage Neal’s experience.
#83: Protecting Your Content and Brand Equity in Social Media
As your company’s social media presence grows and you begin to yield “influence” in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help prepare you and your business for what may lie ahead for you.
#82: Rediscovering the Potential Business Value of Facebook Groups
Have you had a bad experience on a social network and refused to venture back into it? That’s not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is time to join Neal in rediscovering the potential business value of Facebook Groups.
#81: Making the Instagram Transition from Personal to Business
As Instagram continues to gain in popularity, many haven’t started to leverage the opportunities that Instagram provides businesses. Neal introduces his own story of the why and how he is transitioning to use Instagram as a more integral part of his social media marketing – and why you should as well.
#80: The Single Question to Help Guide Your Social Media Marketing
Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.
#79: The Single Question to Help Guide Your Social Media Marketing
If you’re looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy.
#78: The Importance of Consistency (and How It Relates to Paid Social) in Social Media
Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it.
#77: Debunking the Pinterest Myth
How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode.
#76: The Secret to Getting Content Featured into LinkedIn Pulse
Neal takes a deep dive into LinkedIn Pulse and reveals a “hidden” back door to help you get your content featured into LinkedIn Pulse.
#75: It’s Time to Ctrl-Alt-Delete How You View LinkedIn
LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better.
#74: How to Leverage Big Data to Optimize Your Social
Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social
#73: Holistic Social Media 101: Asking the Right Social Media Questions
When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social.
#72: Understanding the LinkedIn Publishing Audience
Neal reveals his “aha!” moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn.
#71: Neal’s Fave Social Media Productivity Tips & Tools
Spending too much time in social and achieving too few business results? Neal shares his favorite social media productivity tips – and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.
#70: Is it Time for You (and Your Business) to Unplug from Social Media?
A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.
#69: The Definitive Guide to Employee Advocacy
Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.
#68: Social Media Lessons Learned from the Japanese Countryside
Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy.
#67: Social Media Engagement from a London Pub
Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes “old school”) insight into leveraging social media for your business.
#66: The Uniquely Engaging Pinterest Community Boards
Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy.
#65: LinkedIn’s Latest New Premium Features – What are They and Is it Worth the Upgrade?
LinkedIn recently upped the ante of becoming a paid member with the new “Spotlight” account. Is it worth the upgrade? Listen on for Neal’s detailed advice on the new features and why you may (or may not) be interested in them.
#64: Want Social Media Success? Be an Active Community Member!
If you’re not finding success as a member of any given social network, chances are you simply aren’t spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media success.
#63: Are You Using Social Media for What it’s Meant for?
A look into the different ways social media users use Instagram as well as other social networks – and Neal’s recommendations for being the most effective with your social media marketing.
#62: Everything You Always Wanted to Know About Crowdfund Marketing
Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.
#61: The Only Constant in Your Career is Change: Learn to Embrace It (Part 2)
Part two of Neal providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.
#60: The Only Constant in Your Career is Change: Learn to Embrace It (Part 1)
Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.
#59: Google Plus is Dying! Read All About It!
A blog post recently published on TechCrunch claims that Google Plus is dying (click here to see the post in question). Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus.
#58: It’s Time to Reset Your Email Marketing
Are you providing true value and building a relationship with your email subscribers? If not, it’s time to do a hard reset with this advice from Neal Schaffer.
#57: Are You Helping Your Customers Create Photographable Memories?
Neal provides advice to hotels – which is equally applicable to any brick-and-mortar establishment – on creating photographable memories to help your customers promote your presence in social media.
#56: Social Media for Professionals (and Students): A Professor’s Perspective
Neal interviews social media professor Niklas Myhr about his social media classes and advice for both professional MBA students as well as undergrads.
#55: Dynamically Adapting a Changing Content Focus to Your Social Media Strategy
Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do – and what to expect as a result – from this podcast.
#54: How Social Media Complements Your Sales Funnel
How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?
#53: How to Determine Objectives for Your Social Media Strategy
Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social.
#52: Protecting Your Online Content in a Digital World
As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.
#51: Understanding the Compelling Power of the LinkedIn Publishing Platform
My firsthand experience of blogging on LinkedIn – and why and how you can leverage the power of the LinkedIn publishing platform.
#50: Best Practices in Blogger Outreach
Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.
#49: Internal Communications and Social Media – What You Need to Know
Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.
#48: Maximize Your Facebook
Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.
#47: Finding Time for Google Plus
Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence.
#46: Is Social Media Marketing World the Best Social Media Conference? – February 4, 2014
Neal interviews Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others.
#45: How Social Media is Taught in Universities – January 28, 2014
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face.
#44: What’s Missing in the Social Media ROI Debate: Accountability – January 20, 2014
If you’re accountable for your social media program, you’re accountable for your social media ROI. Do you have a strategy in hand?
#43: 5 Easy Steps to Get Started Podcasting in 2014 – January 15, 2014
Neal Schaffer has a chat with fellow social media professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to Neal’s advice as he enjoys his bowl of ramen at a local Japanese supermarket.
#42: My Social Media Predictions for 2014 – January 13, 2014
What social media trends should businesses pay attention to in 2014? Neal Schaffer explains the major trends that will help your business continue your social media success into the new year.
#41: The Hidden Power of Google Plus Circle Sharing – December 31, 2013
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!
#40: Your Biggest Social Media Challenge? Internal Recognition – December 26, 2013
Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here’s some advice on how to explain your social media team internally, build consensus, and receive more recognition (and budget) for your activities.
#39: The Agency Perspective on Social Media Marketing – December 21, 2013
While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business.
#38: Social Selling: Understanding the Basics – November 12, 2013
A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer.
#37: Social Media for IT Professionals? You bet! – November 7, 2013
A look into how information technology and project managers can proactively use social media and add value in a social business world.
#36: Benchmarking Your Website for Social Media, SEO & Mobile – November 4, 2013
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.
#35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social Media – October 24, 2013
Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business.
#34: What You Need to Know about Video and Social Media Marketing – October 21, 2013
An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.
#33: Questions CEOs Ask About Social Media – October 11, 2013
What are the three things that CEOs should be worried about concerning their social media programs?
#32: Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social – October 5, 2013
The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels.
#31: The Evolution of Social Media Dashboards: What You Need to Know – September 25, 2013
An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.
#30: 10 Recommended Paid Services for WordPress Blogs – September 21, 2013
WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look into.
#29: Video: The Missing Ingredient in Your Social Media Strategy – September 12, 2013
Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximize Your Social – and why you should invest in video, too.
#28: How to audit your social media presence – September 4, 2013
The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.
#27: The Amazing Similarities Between Email Marketing and Social Media Marketing – August 29, 2013
Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.
#26: Facebook’s Recent Changes: What Do They Mean? – August 21, 2013
The truth about Facebook’s recent changes: Nothing changed. You still need a data-driven approach to Facebook – and social media – marketing.
#25: Keeping Your Business Safe in Social Media – August 14, 2013
Neal Schaffer details how his social media accounts recently got hacked – and provides six points of advice to help you avoid the same fate.
#24: Are You Taking Pinterest Seriously? – August 6, 2013
Learn about Neal Schaffer’s Pinterest experiment – and the data which backs up why you shouldn’t be ignoring Pinterest anymore.
#23: All You Wanted to Know About Social Influence – July 30, 2013
What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?
#22: Looking for social media help? Listen to this first! – July 3, 2013
Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check.
#21: LinkedIn for Sales: It All Comes Down to Your LinkedIn Profile – June 25, 2013
If you’re on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here’s advice on how to improve upon it.
#20: From Windmill Networking to Maximize Social Business – June 18, 2013
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog.
#19: What can social media do for MY business? – June 11, 2013
A holistic and realistic perspective on the role social media marketing can play at your business.
#18: Does your social media branding back up your digital content? – June 4, 2013
More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content – and is it “human” enough to deepen online relationships?
#17: The State of the Social Media Marketing Union in 2013 – May 30, 2013
A deep analysis of Social Media Examiner’s 5th annual Social Media Marketing Industry Report.
#16: The Secret to Business Success on Google Plus? – May 21, 2013
Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.
#15: Social Media is All about FOCUS! – May 14, 2013
The importance of focus in everything you do in social media: Platforms, content, and objectives.
#14: The Evolution of Social Media Dashboards – May 1, 2013
Join Neal as he shares his own usage of and reviews social media dashboards while also recommending some new ones for you to explore.
#13: Got Good Social Media Marketing Apps? [Interview with Ian Cleary of Razor Social] – April 25, 2013
Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation.
#12: What the Heck is Empire Avenue? – April 8, 2013
A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?
#11: Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment! – March 29, 2013
Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before.
#10: Global Social Media: Does Your Brand have a Plan? – March 21, 2013
Now that you have a robust social media program running in your own country, what about the rest of the world?
#9: Social Media and Crisis Management – March 13, 2013
What is the best away to avoid a social media crisis? Listen to Neal Schaffer’s advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social media following.
#8: 5 Components of a BAD Social Media Strategy – March 6, 2013
What makes a BAD social media strategy? Neal Schaffer outlines 5 key components that you should avoid in planning your own social media strategy.
#7: Content Marketing vs. Inbound Marketing: The Winner? CONTENT! – March 1, 2013
Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social media marketing.
#6: Yes, There IS a Need for a Social Media MBA.- February 22, 2013
Is there a need for a social media MBA? Neal Schaffer discusses his conceptual approach to social media education – and why there is an ever-growing need for a social business MBA.
#5: Fire Your Social Media Consultant! – February 11, 2013
Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities.
#4: Google Plus: Who Cares Whether Your Friends Use It or Not – February 4, 2013
Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why – and how you can help your company better leverage G+.
#3: Defining Social Business – January 28, 2013
Social Business: A New Definition. Neal Schaffer explains the evolution from social media to social business – and what it means to your company.
#2: Facebook Graph Search and Social Media in the Here & Now – January 21, 2013
Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social media strategy.
#1: The Biggest Reason You Should be Sharing Your Content (and Why I Started this Podcast) – January 14, 2013
Why Neal Schaffer launched the Social Business Unplugged podcast. A look at how a podcast can feed into an inbound marketing strategy.